In 2014, BuiltInLA recognized Adam Goldenberg as one of the influential Los Angeles-based CEO. In an interview with the website, Goldenberg said that he has bigger plans for JustFab. He started his professional career by instituting Gamer’s Alliance, which was later acquired by Intermix Media. Goldenberg also founded Intelligent Beauty back in 2006 and co-founded JustFab in 2011. JustFab proceeded to amass $55 million and to acquire ShoeDazzle, a shoe discovery start-up. Currently, the online subscription retailer is on the verge of launching several products under Fabletics, the athletic brand. It consists of a celebrity stylist membership with clients in five other countries apart from the U.S.
According to Goldenberg, adaptability to businesses, personal discipline, and commitment to customer services are virtues that have helped him succeed as a fashion entrepreneur. He argues that success in founding a business lies on whether a founder is good with numbers. He also mentioned that JustFab attributes its success to its professional team. The team values customer feedback because this factor helps them in improving the quality of services they deliver.
JustFab’s Hiring Practices
Goldenberg also told BuiltInLA that his company succeeds due to its hiring practices. He pointed out that his firm looks for skilled and passionate candidates when hiring. Adam Goldenberg said that he pays attention to top performers in his company because this factor keeps his firm’s professional team focused and engaged.
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3 LA CEOs you need to know now: Adam Goldenberg, JustFab
JustFab’s Dominance in E-commerce and Fashion
According to Goldenberg, most brands usually stress on how to make sales and not the product they are selling. In addition to a beautifully designed e-commerce website, catchy commercials, and active social media presence, JustFab designs and manufactures its products. This factor helps the company to maintain its customers who prefer quality to fancy advertisements.
JustFab’s Funding and Name Change
In 2014, JustFab managed to secure a funding worth $85 million facilitated by Passport Special Opportunity Fund. Other companies that participated in the funding include Technology Crossover Ventures, Matrix Partners, and Shining Capital.
JustFab also changed its name to Techstyle Fashion Group in 2016 as one of its initiatives of revolutionizing its customer service delivery. As an online-based athletic brand, Fabletics is Tecstyle’s most successful brand. Since Adam Goldenberg, Kate Hudson, and Don Ressler founded it in 2013, Fabletics has experienced tremendous growth. It plans to set up more than 75 new stores in the next five years to supplement its existing six brick and mortar stores.
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