A Peek into the Profile of Lime Crime’s Doe Deere

She says that her love for makeup and fairy tales dates back to her childhood days. She always had the dream of creating a cruelty-free makeup brand, which would not only offer fascinating products but embody the idea of fantasy. Who is she?

Read on at storyexchange.org to learn about Doe Deere, the CEO of Lime Crime Cosmetics.

Doe Deere – Background

Doe Deere was born on June 15, 1981, in Russia, where she grew until she was 17 years old. In 1998, she, together with her mother and sister, moved to New York City.

In the US, she joined the New York – based Fashion Institute Of Technology where she studied fashion design and illustration. According to her, she enjoyed the course but dropped out early to set up her clothing line.

It was never meant to be a final destination, but a stepping stone in my entrepreneurial career. I began experimenting with making makeup around the same time and never looked back. I think people were always drawn to my look more than my DIY clothing line anyway. I’m very happy that things turned out the way they did

Clothing Line Business

After dropping out of college, Doe Deere started a clothing line with the name Lime Crime. She says that being an independent designer taught to understand trends. The clothing line was however not successful as expected. She considered it a stepping stone in her entrepreneurial career.

She began experimenting with creating makeup while holding on to her clothing business. She thought that people were more interested in her looks more than her clothing line; something she is happy about as it provided the platform upon which her cosmetics business was founded.

Cosmetics Business

The year 2005 saw Doe Deere begin her online career as a makeup artist. With time, she realized that her desired fantastical looks could only be achieved by high-performance makeup with intense colors.

However, what she wanted was still not available in the market during that time. This challenge served as the final push towards Deere establishing her line of cosmetics; that could meet the demands of eccentrics like herself.

In 2008, Doe founded Lime Crime, a makeup company. In 2009, she launched a selection of 10 Unicorn Lipsticks. With this, Lime Crime became the first company to introduce radical lip colors into the makeup market.

In 2012, she introduced valentines, which became the frontrunner in the widely popular liquid-to-matte lipstick fashion. This was followed by the release of Venus – The Grunge Eye Shadow Palette – in late 2014, which got sold out in a matter of days.


Through makeup, Doe Deere has managed to share her impulsive inner-world of ingenuity – a world devoid of color, style rules or boundaries. While many see her as just another pretty face with a makeup brush, she’s a businesswoman as well as an artist credited with being among the Top Inspiring Female Entrepreneurs, according to Self-Made Magazine.

Tips For Flawless Eyeliner Application Using Doe Deere’s Lime Crime Eyeliners

The perfect eyeliner can draw attention to your eyes and make you appear more glamorous and alluring. But many of us make mistakes when we apply it. How many times have you found yourself having to remove the eyeliner and start all over again because you did not draw a perfectly straight line? It might be your pet peeve to have uneven eyeliner. If it is thicker on one eye than the other you might find yourself clamoring for the eyeliner pencil or liquid wand to thicken the liner on one eye. But usually it just doesn’t look right and still isn’t even, so you find yourself trying to remove the excess liner which in turn removes part of your eye shadow. Around this time you usually frantically glance at the clock, realize that your make-up application is taking too long and worry about being late for work, school or meeting up with your friends for a fun evening. Eyeliner application does not have to be so stressful; these tips will help you to apply your eyeliner correctly the first time.

Make sure that your eyeliner is hugging your lash line. It is important to get as close to the lash line as possible to achieve your desired level of intensity. If you are new to eyeliner application, you might find this a bit intimidating. Beginners may find it easier to use a soft eye pencil to apply eyeliner. If you are using liquid liner, pay attention to the shape of the applicator brush. Ideally, it will be easier to get close to the lash line if you are using a brush that is a bit wider and flat. You can gently lift your eyelid to if you still need to be able to get closer to the lash line.

Apply your eye shadow before you apply your eyeliner. Even a very light layer of eye shadow will allow the eyeliner to hold better. This layer of eye shadow will also allow the liner to glide on in a smoother fashion.

Many women struggle with eyeliner because they believe it needs to be applied in one straight line in a fluid sweeping motion. Most of us do not have a touch that is steady enough to achieve this on a routine basis. Instead, start from the inner corner of your eye and draw your eyeliner about halfway across your lash line. Then stop and switch to the outer edge of your eye, drawing the line to connect the previously drawn line. This will help you to apply your eyeliner straight the very first time.

Doe Deere‘s Lime Crime on ideamensch.com offers some very versatile shades of liquid eyeliner that are great for everyday wear as well as daring evening looks. The velvety black “Quill” is great for a day look, but the fun silver “Reason” and the dazzling gold “Rhyme” are excellent choices for dramatic eyes. “Rhyme” or “Reason” can also be paired with “Quill” if you prefer the bold double eyeliner look for a party.

Eyeliner application does not have to be intimidating. It might take a bit of practice, but if you follow the aforementioned tips, your eyeliner will be spectacular.

The Product Recognition Revolution with Slyce

Finding the right product online has gone through a dramatic change in the last several years and it is going to continue doing so with the help of Slyce. Slyce is a product recognizing service that is able to determine a product, brand and pricing through a simple image. This way, customers no longer need to try and match up specific keywords they are typing into a search engine with that of a product they are looking for online. It can be rather difficult for someone to determine what the right keywords are, and with hundreds, if not thousands of similar products online, it makes it especially difficult for anyone to be able to actually match up these different items with keywords. Due to this, it is much better to use the image recognition software currently being designed by Slyce and implemented into visual search fields around the world.

So How Does it Work?

The Slyce image recognition service is rather straight forward, but does a very important feature. When an image is uploaded into the search field, the Slyce product is able to identify it with the assistance of dozens of different identifying factors. This can be a range of dimensions to colors, shapes, and other variables that an individual simply would not type into a search engine themselves. The information and points of reference the online service picks up is then cross referenced with other content that is stored in the search databanks. This way, a more accurate product recognition is offered up and put on display for the individual.

What Images Work

Really, any kind of image can be used for someone who is looking to find a product. If someone wants to snap a picture with their smart phone of someone walking down the street holding a certain bag or a particular pair of shoes, they are able to do exactly this. On the other end, if someone has found a product online posted in an image but there is no information regarding a brand, they are also able to use this sort of picture. Really, if the individual has it in picture form, they are not going to have any kind of problem using it in the search fiend and having it cross referenced with the information that is already stored in the Slyce databanks.

It is no longer going to be difficult for someone to search online in order to find the right product they saw a friend walking with or someone on the street featuring. Now, all they need to do is use the Slyce image recognition service and they are almost instantly going to have the correct information at their disposal, without any sort of problem.