She says that her love for makeup and fairy tales dates back to her childhood days. She always had the dream of creating a cruelty-free makeup brand, which would not only offer fascinating products but embody the idea of fantasy. Who is she?
Read on at storyexchange.org to learn about Doe Deere, the CEO of Lime Crime Cosmetics.
Doe Deere – Background
Doe Deere was born on June 15, 1981, in Russia, where she grew until she was 17 years old. In 1998, she, together with her mother and sister, moved to New York City.
In the US, she joined the New York – based Fashion Institute Of Technology where she studied fashion design and illustration. According to her, she enjoyed the course but dropped out early to set up her clothing line.
It was never meant to be a final destination, but a stepping stone in my entrepreneurial career. I began experimenting with making makeup around the same time and never looked back. I think people were always drawn to my look more than my DIY clothing line anyway. I’m very happy that things turned out the way they did
Clothing Line Business
After dropping out of college, Doe Deere started a clothing line with the name Lime Crime. She says that being an independent designer taught to understand trends. The clothing line was however not successful as expected. She considered it a stepping stone in her entrepreneurial career.
She began experimenting with creating makeup while holding on to her clothing business. She thought that people were more interested in her looks more than her clothing line; something she is happy about as it provided the platform upon which her cosmetics business was founded.
The year 2005 saw Doe Deere begin her online career as a makeup artist. With time, she realized that her desired fantastical looks could only be achieved by high-performance makeup with intense colors.
However, what she wanted was still not available in the market during that time. This challenge served as the final push towards Deere establishing her line of cosmetics; that could meet the demands of eccentrics like herself.
In 2008, Doe founded Lime Crime, a makeup company. In 2009, she launched a selection of 10 Unicorn Lipsticks. With this, Lime Crime became the first company to introduce radical lip colors into the makeup market.
In 2012, she introduced valentines, which became the frontrunner in the widely popular liquid-to-matte lipstick fashion. This was followed by the release of Venus – The Grunge Eye Shadow Palette – in late 2014, which got sold out in a matter of days.
Through makeup, Doe Deere has managed to share her impulsive inner-world of ingenuity – a world devoid of color, style rules or boundaries. While many see her as just another pretty face with a makeup brush, she’s a businesswoman as well as an artist credited with being among the Top Inspiring Female Entrepreneurs, according to Self-Made Magazine.