John Goullet is the Principal of a Company with a Purpose

John Goullet humbly started his career as a computer consultant, but soon rose up the corporate ladder and was able to form his own company, Info Technologies, an IT staffing company. His business focus included understanding the wishes of his individual clients while having an appreciation for the corporate structure and being fully committed to honest business principles. Goullet has worked and studied the complicated IT industry and knows every aspect of its complex workings. Early in his business life, he saw the benefit of forming partnerships with other executives and businesses and soon merged with Diversant LLC. Goullet became the principal of Diversant, LLC., and sits as the chairman of the board at Diversant.

Diversant proudly represents a company that is primarily African-American owned and operated. Goullet has instilled a sense of professional respect and ethics to the members of his staff. His dedication to teamwork has enabled Diversant to rise above other similar firms in the industry. He expects his employees to maintain a sense of creativity and problem solving that is needed in the modern business world. Goullet has required a dedication to a high sense of ethics and respect for all those in the management chain and company customers. What is most important is the necessary outside the box problem-solving ability from all the members of the Diversant workforce.

Owing to the ethical, stimulating and inspiring work ethic of John Goullet, Diversant has become the largest African-American owned and operated firm in the United States of America.

It is refreshing to see a man so committed to building up and supporting an entire race, a people, that has been historically held down by vicious racism and in some cases by the “old boy” network of American business. His ethical sense of business practices and operational techniques should be a model for everyone in business, today.


Keith Mann: Ready For All Challenges

Keith Mann has always prided himself on being prepared in life. He believes that is a big reason why he has had the success he has had in his life and with Dynamics Search Partners. Keith Mann knows that nothing comes easy in life, however that is the way he likes it and prefers it. If things were easy, they would not mean as much to him. He believes in the value of hard work, dedication, and committing yourself to your craft. That is how you get results and that is how things get done. He is not big on being caught off guard or surprised by anything. It takes a lot to surprise him or catch him off guard.


That is why he was very careful when planning and putting together a fundraiser for the kids in the Uncommon School Districts. Mann  wanted to make sure the event would raise as much money as possible. This is not the kind of event that someone can just throw together and hope for the best. After all, this is for the children and their future. When it comes to something like that, people know that Keith Mann is going to go all out and leave nothing to chance.


The Uncommon School Districts is something that is very, very important to Keith Mann and it holds a special place in his heart. He knows that all these kids want is a chance and they want some doors to be opened for them. Once they are opened for them, not only are they going to go to college, but they are going to get that four year degree and graduate. They are going to give it full commitment and really go all out in making their dreams come true. Keith Mann sees a lot of himself in these kids, and he sees kids that want to make a difference and kids that have their head on straight.


Because they have been through so much, they have learned a lot at a young age. They are ready for the challenge and they will not shy away from it.

EOS Revolutionized Lip Balm

EOS, an acronym for the Evolution of Smooth, revolutionized the lip balm world just seven years ago when they released their own lip balm brand to compete with the large companies already dominating the space. Of course, lip balm is about the last industry that you would ever expect to be revolutionized, so their story is a compelling one to say the least.

How EOS lip balm came to change the market is a tale of learning about their customers including those who were not all that enthralled with the lip balms that they were using. For the most part, the lip balm that people consumed in the year 2000 was pretty much the same that was sold in 1900. Flavored were bland and medicinal, the products were made from petroleum jelly, that oil byproduct, and lip balm was sold in these androgynous applicator tube that was sanitary, but easily lost in the handbag of women, who were the primary buyer of lip balm.

The most interesting part of the lip balm market was that the female consumer who primarily bought lip balm was not all that excited about using it and had no loyalty to the brands that they bought. EOS set to change that by making a product that excited these female consumers on Target.

They started with organic and all natural ingredients including higher quality oils which last longer and provide added moisture protection. New and unique flavored were added which contain fruit and subtle flavors which were appealing to women. Finally a new applicator orb ( was introduced which was not only sanitary but also unique and stood out.

According to Fast Company, this market strategy proved to be a success and consumers bought EOS lip balms in droves to the forefront of the market to the point where competitors started to emulate EOS.