At CP+B, Lori Senecal was the Global CEO of the firm. She was responsible for overseeing this ad agency’s global expansion and growth. They have 10 international offices and she coordinated them so that marketing campaigns were cohesive in nature. She joined this company in 2015 and immediately had a very positive impact on the company’s culture and willingness to take risks with innovative ad campaigns. She fostered a culture that was collaborative in nature and agile when tackling new challenges.
Lori Senecal encourages her team to be entrepreneurial in nature. It was her efforts that led Advertising Age in 2017 to name CP+B as one of the “Creativity Innovators of the Year”. In 2016 she was named as an “Agency Executives to Watch”, one of only four to be so named. She has also made another industry publication, Adweek, list of top executive in the world of advertising which is called the Power 100 List and she made it for two years running.
According to PR Newswire, before arriving at CP+B, Lori Senecal was the CEO and Global Chairman of KBS in New York City. While she was leading this firm it grew from a company that only operated in the United States and had 250 employees to a global firm employing over 900 people. This firm, too, got awards under her leadership. Crain, for example, named KBS as one of their “Best Places to Work in NYC”. For three years in a row Advertising Age said that KBS was one of their “Standout Agencies”.
She was born and raised in Canada. She earned an undergraduate degree at McGill University in Montreal before moving south of the border so that she could pursue a career in advertising in New York City which is the heart of the industry. During her career she has developed major ad campaigns for brands like Xbox, Coca-Cola, Boar’s Head, Victoria Secret Pink, Vanguard, and many others.
Lori Senecal says that she was the youngest child out of four daughters. Senecal thinks all of the attention she got during her childhood due to this helped her achieve the success in her career that she has attained.