What Fabletics has managed to do in the last two years has been awesome. The people that are checking out the Fabletics website will be pleased to see how the company is transitioning, but many fans of the site have been surprised to find that 100 stores are opening for this brand according to a Racked article.
People that check out the website get the chance to see FL2, Fab Kids and Fabletics. The FL2 brand is linked to Kate’s brother, Oliver, but Kate is the one that is leading people to the Fabletics brand. This is the fashionable brand that has become incredibly popular because it has managed to secure a lot of people that want to look good while they are working out. There are a lot of gyms that are being built. There are a lot of people that are impressed with the Fabletics, and the opening of more stores just seems inevitable. What most people would not realize is that the brand would grow so quickly.
More than a million orders have been shipped through the website, and it is still growing. The brand caters to a lot of different people, but the Internet is only going to help the brand get so far. The real potential growth is going to be seen when it comes to the level of physical stores that this company can maintain. More people are going to see how the company is able to thrive as the brand expands and builds a greater presence. There are stores that have athletic gear, but fashion has never really been the center of athletic clothing. It has always been more about comfort and durability.
It could be stated that this company is on the verge of something that great by presenting workout gear in a whole new way. Many people just started researching the brand online, and it looks like this will give customers a brand new way to shop for workout gear. The stores are going to be the good alternative for those that do not shop online. Kate Hudson has also been in business long enough to realize that some places are just going to get more attention if people can see and try on some of the merchandise.
The plans are already in place for more stores. This business is very hot right now, and that is going to be the best way to connect with a different generation of customers. It is very important to for Hudson to see that there are customers that do not shop online. Other customers that want to exercise may never look for a website. They may, however, do some shopping in physical stores and Hudson is preparing for this. Follow Fabletics on Twitter!