Doe Deere is the figurehead and founder of a cosmetics company, Lime Crime. Deere is a media darling, her youthful pixie looks, and confection-colored hair present a person who is a living embodiment of a fantasy world. Deere, herself, has a strong connection with mythical figures; she is inspired by unicorns, and her product line is filled with fanciful fantasy names which promise make-up or lipstick that is out of this world. Deere is the sole embodiment of her make-up line. She is the brand, Lime Crime. It is hard to imagine a brand with a stronger figurehead. The Marlboro Man comes to mind as a representation of a cigarette brand and the famous 20th Century artist, Salvador Dali, who shamelessly promoted himself as an embodiment of his surreal fine art. Deere has very successfully merged herself with her product line and remains inseparable from her make-up and lipstick products.
In a YouTube video filmed at a cosmetics convention, she appears at ease before her “selfie” wall that served as a backdrop to her product line and as an imaginary background for a grand opening of a movie or Broadway play. She encouraged convention goers to use the wall as backdrops for photos with Deere. It is all part of her connection with fantasy worlds and with those young women, her market, who purchase her products and want to be a small part of a similar fantasy.
As consumers, we buy things for a myriad of reasons. Packaging plays a part, price, and reputation all align to offer themselves for our perusal and eventual purchase.
Deere has created the sizzle, which certainly is something that tantalizes and intrigues her customers, making them want to purchase her products, which are make-up items and lipsticks and certainly not steaks.
There is little doubt that this charming, diminutive transplant from Europe will continue her creative ways and will ably serve her product line as its figurehead. She is gifted with a revolutionary sense of fashion and style, and she appears ready and able to shepherd her company, Lime Crime, down the path of success.
Watch the video at https://www.youtube.com/watch?v=6uJ9xbGOdYU
CCMP Capital has been successfully conducting business since 1984. They focus their specialties and strengths on proprietary operating resources and industry expertise. They are announced as a global private equity firm that focus on four areas of expertise. Those areas include consumer/retail, industrial, healthcare and chemicals/energy. Their management team operates very actively and engaged with a powerful, well executed creation model plan. CCMP Capital has a valuable and high standard reputation that has named them as a world-class investment partner.
Stephen Murray was the president and chief executive officer of CCMP Capital. He oversaw the companies buyout and growth transactions ensuring they were successfully completed and valuable. He attended Boston College in the 80’s and graduated with his economics degree in 1984. He continued with college to receive hi master’s degree in business administration, which graduated with in 1989 from Columbia Business School. His career in the financial industry started in 1984 when he became part of the training program at Manufacturers Hanover Corporation. After receiving his master’s degree he joined the MH Equity Corporation which was joined with Manufacturers Hanover Corporation and eventually purchased by Chemical Bank. The companies eventually merged with Chase Manhattan Corporation and Chemical Venture Partners that became Chase Capital Partners. CCMP Capital is a branch of JP Morgan Partners, which has linked all of the companies together. Stephen Murray CCMP Capital and worked for them for many years before he was named the CEO in 2007. Murray also served on the board for many major companies that are included but not limited to Aramark, Generac Power Systems, AMC Entertainment, Cabela’s, Pinnacle Foods and Legacy Hospital Partners. Murray was an active philanthropist that supported the Make A Wish Foundation, Boston College and the Food Bank of Lower Fairfield County. Murray Sadly passed away in March of 2015. He will be remembered as a hard working business man that has helped create a successful investment firm, called CCMP Capital. His work in the communities will be remembered for many years to come.
NY Post reported that CCMP Capital focuses its business investments in North America and Europe. They are proud to have valued partnerships with exceptional management teams and strive on the strengths that each team member and employee engages in. CCMP Capital stands for Chemical Ventures, Chase Capital, Manufacturers Hanover Capital/J.P. Morgan and Partners. All of which has been involved in the firms history and reflects the past companies working together to create a valuable, solid investment business. CCMP announced its independence in August 2006 and was definitely handled in an exception manner due to Stephen Murray. The investment professionals are still active advocates that are managing the private equity business of J.P. Morgan Partners.