How White Shark Media Helps Companies Advertise Their Products And Services

White Shark Media is a company that was co-founded by three business partners in 2010. They now have almost 150 employees and have helped more than 600 companies reach new clients through advertising on the internet. The primary services they offer to other companies are mobile marketing, web development. pay per click management, and search engine optimization.

White Shark Media was founded by three partners; Alexander Nygart, Gary Garth, and Andrew Lolk. Alexander serves as the Chief Executive Officer of the company while Gary is the Chief Business Development Officer. Their leadership has led to White Shark Media attaining the certifications of Premier Google Partner and Bing Ads Elite SMB Partner. Both of this certification are hard to attain and denote a company that brings strong professionalism, technical skills, and results to the table. Additionally, White Shark Media was recognized by Inc. as the #527 on their annual list of the top 5000 mid-sized companies in America in 2016. They stood out because of their $7.4 million in revenue in 2015 and their three-year growth of 730%.

White Shark Media excels at providing small and mid-market sized companies the ability to effectively engage potential customers on the internet. This is quickly becoming the best way of reaching customers as people increasingly move to the internet and away from older, traditional media like television, radio, and newspapers. They are one of the fastest growing companies in this segment and have developed their reputation for providing cost-effective search marketing campaigns by putting their clients at the top of the list for search results.

The service that White Shark Media provides is available to clients in both the United States and those in Latin America. The company has employees that are fluent in both English and Spanish in order to effectively serve this broad market. Their ability to help their customers rise to the top has meant that their very first client is still using their services even today six years later.

It was in 2016 that White Shark Media first attained their Google Adwords Premier SMB Partners designation, something that has been accomplished by only 29 other US companies. Later Microsoft also recognized their ability to help small businesses succeed through online advertising and they were awarded that company’s top designation as well. Looking to the future, White Shark Media continue to innovate and bring on board people who have the know-how to help businesses succeed in their markets.


Learn more about White Shark Media:

Getting the Most out of SEO Targeting

Keywords are undoubtedly the most important element in SEO strategy and search engine marketing campaign.


SEOs way of using keywords to get higher ranking in the SERP has changed drastically since search engines have evolved to offer the best. Some sites still use old-school (black-hat) seen when reviewing titles and Meta descriptions.


Keyword stuffing was used to trick search engines to rank regardless if it made sense or not,leading to unreliable search results.


These recommendations will help you prevent stuffing and other mistakes


  • Concentrate on your target audience.
  • Mention your keyword in the page title and main headline.
  • Always have a meta description.
  • Use keyword at least two or three times in the content.
  • Implement your keywords in your images.
  • Don’t go overuse the keyword.


Targeting keywords


1) Doing Keyword Research Right


Use Google Trends Explore tool because its insights are simplified interest over time, regional interest and similar searches.


2) List Keywords and Categorize Them


Split your list into categories, name them after the search intent. Each page should serve a particular purpose.


3) Make Keywords Real Titles and Headlines


Highlight the intent you are solving with the keyword in the title tag and main headline of your site.


4) Use Synonyms of Your Search Term


Search engines will understand keyword variations as long as the intent remains unchanged.

Keywords and queries are different. Keywords are specific terms used in a search box and are different depending on the words used and their arrangement. A search query is a question made to a search engine to solve an intent and does not depend on how the words are spelled or organized.


Why Use Search Queries?


It is becoming harder to trick search engines. Penalty algorithms like Google Panda filter and ban low-quality and non-compliant websites Search engines can now detect synonyms, variants, word definitions, and connect them. Search engines know the relations between the search terms that people use and the intention behind it.


About White Shark Media


White Shark Media is one of the fastest-growing digital agencies in North America. Their reputation is due to engineering cost-effective search marketing campaigns while providing a world-class customer experience. Once a boutique agency, it has assisted several small businesses across North America develop by using their online marketing techniques and proprietary marketing tools.


White Shark Media is known to set high standards, and through their marketing blog, marketers can learn a lot. White Shark Media, Google AdWords Premier Partner and Bing Ads Elite SMB Partner have been partners since 2014. White Shark Media is listed by Inc. 5000 as one of America’s fastest-growing companies. The company is building its 6,000 square meter state-of-the-art office to accommodate the explosive growth better.

Find out more about White Shark Media: