ClassDojo to Sell Educational Content

Dianne Rhodes is a teacher at one of the schools in the United States. She has been using the famous ClassDojo for three years now, and she says that it is one of the best things that ever happened to her. The little app in her phone has completely changed how classes are taught and how she communicates with the parents.


Rhodes says most parents like it when she posts pictures of what happened in class during lessons, especially the art projects. The parents say that they enjoy watching their children participate in the classroom activities.


ClassDojo was established in June 2011, and since then, it has diffused rapidly in most of the classroom in the United States and other parts of the globe. The application is considered to be among the best technologies that are used in the K-8 classrooms. The app is currently being used by two-thirds of all the schools in the United States. The application was founded by Sam Chaudhry and his close partner.


After successfully connecting parents, teachers, and student for the last five years, ClassDojo is planning to start focusing on its next step of the journey. The founders are now monetizing the excellent service. The organization has made it clear that it is not planning to sell advertising. However, the founders are focusing on selling some valuable educational content. Because it has excellent access to students, teachers, and parents, the company is leveraging its distribution capabilities by spreading educational videos to educators and students. The startup will do this at a level that has never been experienced in the past.


Liam Don, the co-founder of the startup says that they had realized that most of the schools in the country were paying thousands of dollars just to get the curriculum and software that are delivered in individual boxes. With the kind of technology used by the organization, every classroom will be empowered at a greater scale and lower cost.


ClassDojo founders came up with this idea several months ago, and this year in January, they decided to test it. The team partnered with Stanford University in order to release and also produce several videos that revolved the educational foundation of the growth mindset. After the videos had been released to an audience of fifteen million students, reports indicated that the videos were of great help. Since the idea was received well by the educators and students, the company is planning to introduce it to the rest of the world formally.