Why Fabletics is eclipsing its Competitors

When it comes to market analysis and responding to consumer trends, Fabletics is leading the pack in the fashion industry. In fact, Fabletics is one of the few athleisure brands using the review-centric marketing approach. The company is customer-centered, and so is a review-centric approach to marketing.

Review-centric marketing strategy is at the heart of digital marketing. The strategy considers modern consumers and their appetite to read reviews about a product or service before making a purchase decision. Since most brands now offer their merchandise through the internet, reviews mainly ‘user reviews” have become part and parcel of the e-commerce business.

Research carried out by BrightLocal, a UK based SEO firm, affirms that a majority of the surveyed people—84 percent—trust online reviews. In fact, the trust those people have on user reviews is comparable to the confidence they develop in product or service that has been recommended by someone they know. According to BrightLocal, the number of people that trust online reviews has been increasing every year that the survey has been conducted.

Peter Holten Mühlmann, CEO of Trustpilot, echoes the sentiments of BrightLocal. The CEO of the Danish firm states that modern consumers, unlike in the generations before, are averse to traditional marketing and advertising. Mühlmann further says that user reviews provide the much-needed feedback regarding a product or a service. According to him, user reviews provide safety to consumers as they can only purchase products or service that have positive reviews and shun those with negative reviews; consequently, the probability of acquiring a high-quality product/service goes up. Mühlmann concludes by advising firms to take advantage of this understanding of modern consumers.

Thanks to the review-centric marketing approach, Fabletics which was founded four years ago is on its way to becoming the leading athleisure brand. Presently, the company ships its merchandise to international destinations such as the UK, Germany, France, Australia, etc. Two years ago, the Fabletics announced that it had shipped over one million orders. Fabletics has introduced not only men’s athleisure clothing line but also non-athleisure clothing such as dresses. As Fabletics expanded, so did the number of paying members and revenues which are now reported to be over one million and $235 million respectively. Analysts conclude that the overall growth that the company has witnessed over the four years is in excess of 200 percent.

Fabletics is associated with Kate Hudson, Don Ressler, and Adam Goldenberg. The three settled on starting an activewear company in 2013 that focuses on two things: quality and price. The three wanted to offer high-quality clothing at lower prices than the prices offered by their competitors. So far they have managed to appeal to thousands of consumers.

The trend of personalized products/services is gaining traction in America and Fabletics has not been left behind. The company strives to offer personalized clothing to its consumers. To this end, the company encourages its consumers to take a “Lifestyle Quiz’’ which leads to the identification of Fabletics’ gear that suit their needs.

How Crowd-sourcing has Aided in the Growth of Fabletics

The will of the consumers to acquire products from a particular firm is determined by crowd’s power. In particular, the customers rely on crowd-sourced reviews when deciding on where to buy goods and services. They regard the reviews the same way they treat personal recommendation. Many companies have taken advantage of the behavior of the consumers as a marketing technique. The techniques are what is behind the increase of the worth of Fabletics by 200 percent since it was founded in 2013.The strategy has enabled the company to earn more than $235 million.

The growth of Fabletics is attributed to the maximum utility in the use of customers’ reviews. The reviews determine the number of customers that buy from a company, purchasing behavior of the customer and the number of customers retained. The loyalty of customers to particular brands is also determined by the online reviews. The technological advancement in the world makes the online reviews important components in decision-making. Customer conducts rigorous research online before choosing a company to purchase their goods and services. Many people trust the online reviews as compared to traditional techniques of marketing.

Data generated from research conducted recently indicates that 84 percent of the customers prefer online reviews. Negatively online reviews discourage the customers from shopping from a company. The reputation of the company is tainted by negative reviews. More than 76 percent of the companies leverage on customers’ reviews. The views are obtained from the websites of the companies. The numbers of reviews on the websites of companies have experienced 70 percent increase. Positive attract more customers, increase customer retention and improve the loyalty of consumers. The effects of positive reviews are reflected in the increase in revenue. Increasing the number of positive reviews improves the ranking of a company. The rankings are done by google and e-tail sites. Positive reviews increase the chances of the customer buying from the company by 17 percent.

Many people depend on the online reviews in the current digital generation. About 95 percent of the customers are retained through positive online reviews. Sites such as Trustpilot are visited by many customers to check for favorable brands and to write reviews on particular products. Crowdsourcing is efficient marketing technique which portrays transparency and improves the customers’ focus on a particular brand.

Kate Hudson is recognized for her contribution towards the growth of Fabletics. She is active in ensuring that the performance of the company improves. Some of the areas in which she is mostly involved in include social media strategies and design procedures. She is also involved in brands marketing. She makes sure that the brand’s design suits the needs of the consumers. She uses the products from the company while going for exercises at the gym. Her behaviors reveal her dedication and commitment in marketing the products from Fabletics.

Kate negotiated for the signing of a partnership between Fabletics and TechStyle Fashion Group. TechStyle Fashion Group assist Fabletics regarding online services. The move helps Fabletics to reduce marketing costs. Every consumer should do life quiz which is fundamental in choosing best brand of Fabletics. The life quiz assists the consumers to decide on the brands that are comfortable for them

EOS Takes The Lip Care Industry By Storm

After a century of annoying tubes of flavorless lip wax, EOS is here to change the way you think about lip balm. This fun, fruity balm orb is all natural, delicious and won’t get lost in your handbag. They’ve managed to transform a mindless daily routine into a moment of pleasure, and they don’t show any signs of slowing down. From the fun, spherical shape to the bright colors and fragrant flavors, EOS isn’t just another dull lip balm. They have become a trendy new way to express yourself. It appeals to all five senses. Its orb shape feels good in the hand, its intoxicating fragrance and lusciously smooth feel on the lips creates an experience you’ll look forward to having.  Check EOS products on walmart.ca

EOS offers a variety collections each with their unique flavors. The Organic line is made with Shea and Jojoba butter and comes in fun flavors like Strawberry Sorbet and Honeydew Honey Suckle that send it way past the peppermint and cherry flavors your grandmother bought. The Active line offers added sun protection in flavors like Grapefruit and Lemon twist, perfect to keep you energized on your next outing. Follow EOS on facebook.com.

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Celebrities such as Miley Cyrus, Demi Lovato and Taylor Swift have already been seen sporting the ultra hip new beauty product. With new products and limited edition collections regularly updating the market, EOS is lined up to be a staple product in purses everywhere very soon.

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Try All the Great EOS Lip Balm Flavors

It isn’t easy to choose just one EOS lip balm flavor. There is a total of eight exciting, fruity flavors offered in the brands line. each has its own unique characteristics that make it a taste sensation for the lips. We’ve all used flavored products before, but the EOS lip balm is something different, something dramatic and exciting, and fulfilling. Your lips will love the flavor, the softness, and the

The Flavor Debater

But, which flavor is the best of the eight? It really depends on what you favor the most because they’re all awesome to someone. The Strawberry Sorbet is popular for anyone that loves strawberry. The smell is intriguing, and the taste left on the lips is just perfect. The Summer Fruit is original, and you will likely spend a lot of time trying to pick out which flavor you taste at that moment. It is a wonderful flavor that most users enjoy. Sweet Mint is a flavor that has a nice hint of mint, with a little something extra thrown in the mix. There are many other lip balm flavors, but these are the most popular!  Follow EOS on facebook.com.

You Only Live Once

Why not go ahead and use all the EOS flavors at least once? YOLO, as they say. Live life to the fullest, and live on the edge now and again. Only then can you determine which lip balm is your favorite. It is easy to take someone else’s advice, but there is nothing better than experiencing them firsthand.  Additional article here.

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