How Crowd-sourcing has Aided in the Growth of Fabletics

The will of the consumers to acquire products from a particular firm is determined by crowd’s power. In particular, the customers rely on crowd-sourced reviews when deciding on where to buy goods and services. They regard the reviews the same way they treat personal recommendation. Many companies have taken advantage of the behavior of the consumers as a marketing technique. The techniques are what is behind the increase of the worth of Fabletics by 200 percent since it was founded in 2013.The strategy has enabled the company to earn more than $235 million.

The growth of Fabletics is attributed to the maximum utility in the use of customers’ reviews. The reviews determine the number of customers that buy from a company, purchasing behavior of the customer and the number of customers retained. The loyalty of customers to particular brands is also determined by the online reviews. The technological advancement in the world makes the online reviews important components in decision-making. Customer conducts rigorous research online before choosing a company to purchase their goods and services. Many people trust the online reviews as compared to traditional techniques of marketing.

Data generated from research conducted recently indicates that 84 percent of the customers prefer online reviews. Negatively online reviews discourage the customers from shopping from a company. The reputation of the company is tainted by negative reviews. More than 76 percent of the companies leverage on customers’ reviews. The views are obtained from the websites of the companies. The numbers of reviews on the websites of companies have experienced 70 percent increase. Positive attract more customers, increase customer retention and improve the loyalty of consumers. The effects of positive reviews are reflected in the increase in revenue. Increasing the number of positive reviews improves the ranking of a company. The rankings are done by google and e-tail sites. Positive reviews increase the chances of the customer buying from the company by 17 percent.

Many people depend on the online reviews in the current digital generation. About 95 percent of the customers are retained through positive online reviews. Sites such as Trustpilot are visited by many customers to check for favorable brands and to write reviews on particular products. Crowdsourcing is efficient marketing technique which portrays transparency and improves the customers’ focus on a particular brand.

Kate Hudson is recognized for her contribution towards the growth of Fabletics. She is active in ensuring that the performance of the company improves. Some of the areas in which she is mostly involved in include social media strategies and design procedures. She is also involved in brands marketing. She makes sure that the brand’s design suits the needs of the consumers. She uses the products from the company while going for exercises at the gym. Her behaviors reveal her dedication and commitment in marketing the products from Fabletics.

Kate negotiated for the signing of a partnership between Fabletics and TechStyle Fashion Group. TechStyle Fashion Group assist Fabletics regarding online services. The move helps Fabletics to reduce marketing costs. Every consumer should do life quiz which is fundamental in choosing best brand of Fabletics. The life quiz assists the consumers to decide on the brands that are comfortable for them

Nihiwatu Resort; A Disruptive Brand In The Hospitality Industry

Chris Burch is an acclaimed businessman who has conquered the global fashion industry. It came as a surprise when Chris decided to make a debut in the hospitality industry. His entry into the sector is expected to be attractive yet disruptive to existing brands. Chris Burch starts his business career with a five-star resort called Nihiwatu. The resort, one of its kind is built in a remote highland at the heart of Indonesia. Many have described the hotel as one of the best holiday getaways in the world.

Chris Burch has always been the man behind acclaimed fashion brands. He is the brainchild of several household names in that sector. Examples of fashion brands that are linked to Chris include, Tory Burch, C. Wonder, and many others.

Chris Burch knows that for him to succeed in the hospitality sector, he has to bring on board renown hoteliers such as James McBride. James is Chris Burch’s partner in the Nihiwatu project. Nihiwatu which is located on Sumba island cost the two entrepreneurs over $30 million that went into refurbishing the hotel. The revamp of the resort took three years, and the hotel opened its doors to clients in the year 2015.  More of this on

Nihiwatu resort which boasts a five-star rating was listed as one of the best hotels across the globe by Travel and Leisure. One of the motivations behind the hotel project was the fact that Chris Burch wanted to have a preservation for his children. Another reason as to why the entrepreneur chose to acquire the business is because he wanted to impact on the communities that live ion Sumba island, offers related articles for the readers.

Currently, Nihiwatu resort is one of the biggest private employers on the Sumba island. The hotel boasts of some of the most authentic and picturesque sceneries such waterfalls and a private beach.

Chris Burch is satisfied with what the resort turned out to be. He always finds time in his busy schedule to connect between Indonesia, Miami, and the Hamptons. The number of private villas in Nihiwatu resort stands at 27. Another important feature in the island hotel is Burch’s private home called the Raja Mendaka. This facility is open to tourists and any guests at the hotel.

As the CEO of Burch Creative Capital, Chris Burch is keen on venturing into new markets because they provide great business opportunities, hop over to for more articles. Chris has been in entrepreneurship for over four decades and continues to create disruptive brands that keep shaping up the sectors in which they operate.  Check Burch timeline activities here.

For an in-depth look of Burch’s profile, visit

Chris Burch’s Idea On The Future Of Fashion And Technology

Fashion and technology are two areas of great interest. Over the years, the two industries have grown together. Fashion and technology seem to take the lead role interchangeably. With time, technology becomes fashionable and fashion turns out to be technological. To understand how the future of fashion and technology will be, one needs to examine the past and current trends.

A glimpse of the 70s highlights the excitement that accompanied the introduction of the boom box. This is because it allowed users to listen to their favorite stations. In addition, with two cassette decks, people could record music from one side as the other side played music. Carrying the boom box became popular after its inclusion in movies. In the 90s, the Walkman became popular. People purchased it to get a personal music experience. In the 2000s, the iPod was introduced to the world. Because of its portability, many people purchased the device. This scenario shows that technology advances with the popularity of what people consider fashionable.

Presently, the two industries complement each other. Advancement of technology has seen fashion designers use different gadgets, especially on the runway with the view to popularizing a given innovation. Anouk Wipprecht is one of the top designers that have succeeded in marrying fashion with technology.

Additionally, innovators have been using technology to make items that help in protecting people during accidents. For instance, Anna Haupt has created a fashionable bike protection system for cyclists. During an accident, the airbag inflates and protects the head of a cyclist. Haupt’s creation is part of the trend where fashion designers are using technological advancements in to enhance their fashion. Other trendsetters are recycling material to develop exceptional fashions. Recently, SegraSegra created jackets and T-shirts from recyclable bicycle inner tubes. For this reason, the future of the two industries lies in working together.

About Chris Burch

Chris Burch is Burch Creative Capital’s founder. He is also the company’s chief executive officer. Burch Creative Capital is an investment firm that has created innovative solutions to address various challenges faced by clients in the market. The entrepreneurial values, philosophy and vision of Chris Burch have guided the firm to success. They include applying imagination, incubation, and creativity. The company believes in having a vision for the emerging markets as well as a positive, direct, and long lasting impact on consumers.

For over four decades, Burch has made successful investments. He has played an integral role in the growth of over 50 companies. Burch has invested in a number of industries, including hospitality, retail, and apparel. His brand portfolio includes Nihiwatu, TRADEMARK, Cocoon9, Poppin, and ED by Ellen DeGeneres.