Armani Designer Fashion Will Become Fur-Free

 

The Armani clothing brand has decided to no longer use fur in its clothing collections. Beginning with their fall 2016 collection, fur will no longer be on display. The company plans to use synthetic alternatives to fur in its designs.

Armani is the latest designer to give up fur as a fabric. Other designers have also chosen to avoid fur use. Calvin Klein, Ralph Lauren, Hugo Boss and Tommy Hilfiger have previously decided to stop using real fur in their products. Stella McCartney is a designer who has always used alternatives to fur in her clothing lines. She also avoids using leather, feathers or other animal products.

It was previously believed that fur represented luxury. In reality, real fur can be very inexpensive to acquire. Some high-quality fake fur alternatives can cost more than the real thing. Advancements in the production of synthetic fur have made using it preferable to using animal-derived fur. The best faux furs are realistic enough to be indistinguishable from real fur.

Giorgio Armani switched to faux fur after an agreement with the Fur Free Alliance and the U.S. Humane Society. The Fur Free Alliance is a collection of 40 animal welfare agencies from around the world. Their members come from 28 countries. The Fur Free Alliance chairman Joh Vinding said Armani’s announcement “makes it clear that designers and consumers can have creative freedom and luxury, all without supporting animal cruelty.”

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