S’well: The New Eco-Friendly Water Bottle

 

According to an article on CNN, in 2009 at a business school reunion attended by Sarah Kauss, a professor did a presentation on the global water crisis. During his presentation, he addressed the impact that waste plastic bottles have on the environment. At that moment, Sarah Kauss knew that her idea of launching a line of reusable, insulted, stainless steel bottles was excellent.

 

Prior to the reunion, Kauss would take metal water bottles around, but she was not too happy about their appearance. “It was ideal for the gym, or pulling out of your backpack when you’re camping, but not for an executive to be carrying around,” said Kauss.

 

Soon afterwards, Kauss went to work to make her idea into a reality. According to her, “I made the business plan quickly, but it took longer than I expected to find the manufacturer and perfect the design.” She invested $30,000 to launch S’well in 2010.

 

S’well is a line of stainless steel bottles that are insulated, reusable, and designed to keep liquid hot for 12 hours or cold for 24 hours. S’well bottles are available in 90 colors and three different sizes. They are very stylish, BPA-free and help reduce the number of plastic water bottles that ended up in landfills. These fabulous bottles cost between $25 and $45 and are sold at majority of the leading stores nationwide such as Starbucks, Nordstrom, and J. Crew.

 

Since the launch of S’well, the New York based firm sold approximately 4 million bottles and had a “revenue surge 400% between 2013 and 2014 — hitting $10 million last year,” according to the article on CNN.

 

In 2010, S’well was featured in the Oprah Magazine in it’s ‘O list’ of popular summer products. “It was the stamp of credibility we needed,” said Kauss.

 

The firm recently introduced bottles that look like wood and plants a tree in the forest for each bottle sold.

 

The Hottest and Latest Men’s Spring Fashion Choices

It is that time of year when winter coats come off and sweaters are packed away. Spring time is more than watching the flowers bloom and the trees come to life, it is also a time of a change in fashion. In the fashion world everyone is buzzing about the latest from top designers and what their spring collection will look like. Just as thrilling as the designers and their latest contribution to the world of fashion are the models used to showcase it. Top designers have been trend setters with highlighting not only their clothing line but the models who flex them. In the world of men’s fashion, this also proves true.

One of the hottest up and coming male models today is Matt Landis. He has demonstrated his ability to turn a style into what every male on the globe wants to wear. With his chiseled good looks and impeccable body, there is not anything that does not look great on him. Certainly the whisper campaign is in full swing regarding where fashion watchers can find his swagger. He recently updated his portfolio, which showcases why he has earned the reputation of being a sought after fresh face.

matt landis model

In one photo of him wearing an unzipped light grey jacket of an airy fabric with brown leather strips at the shoulders, he is depicting an easy breezy look for the spring breaker.  Of course, others will take off running with this look by changing the colors and partially zipping the jacket.

matt landis lavendar

In another photo, Matt is seen wearing a light lavender colored jacket with a tri-colored purple checkered cotton shirt underneath. This is easily something that can be worn during the spring to the office, an afternoon affair or a club with outside seating. Again the look inspires an opportunity for colors to be manipulated and buttons to be undone. This ensemble could be completed with a pair of jeans, casual slacks or shorts depending on the destination.

matt landis black and white

The last photo of Matt that screams about his boyish good looks and casual style is him wearing a college sweatshirt and a cotton shirt underneath. No matter what the season, this is a staple that every man can wear with confidence to a myriad of incognito events in the spring season.

Whether it is the men’s or women’s clothing line, excitement is in the air. New York City is gearing up for fashion week as the flagship of fashion shows. It is also the forerunner for the next stop in Europe with shows in cities such as London and Paris to name a few. Spring has sprung and everyone wants to know what they should be wearing throughout the season for any occasion. If the pictures of Matt Landis are any indication of the eye candy trend this spring season has in store, it is going to be a hot one.

Germany’s Power Game

The Business of Fashion is one of the biggest names in up to date reports in the fashion industry. Its latest in depth article about the lack of important fashion in Germany was one that has caused many to ponder. It discusses that Germany has Europe’s biggest percentage of expendable income. Germans spend more on fashion than any other country on the continent. However, Germany is not really regarded for its high fashion. It has all the potential in the world to be a big name in the industry, but it has never been able to obtain a distinction of a fashion capital. This is partially due to the fact that there is no specific fashion centric locale in the country. Berlin has many fashion businesses and four fashion schools. However, none of them have produced a famous or noticeable designer.

Karl Lagerfeld might be German, but he likes to refer to himself as simple “European.” Come to think of it, Sergio Andrade Gutierrez likes to keep it simple as well, and prefers, Latin American. That said, Germany loses its claim on one of the most important and influential designers of our time. Many believe that Germany lacks its appeal to the fashion crowd because many of its preferred looks are too simple and unrefined.

http://www.businessoffashion.com/2014/12/isnt-germany-bigger-fashion-player.html

A Life In Photography

Terry Richardson has spent his life in the wonderful world of photography, and it has put him in the middle of every major development in the industry. Terry is a chameleon who is able to work with everyone in high fashion while also creating beautiful shots that were meant for special books.

When Terry first started in the industry, he was able to use his natural talent to work with some of the best people in the industry. He learned as he worked, and he has gained a style that combines all the knowledge he has cobbled together over the years. When you see pictures that came from Terry’s lens, you will notice that his style is unique. Terry does not take pictures like anyone else, and his special style is one that keeps attracting new fans every day.

Terry has worked with all the biggest names in fashion from Aldo to Marc Jacobs, and he continues to dazzle viewers with the way he can capture the essence of every model. Terry Richardson brings pictures to life by using old school techniques in a new world of fashion.

Because Terry has so much experience, he has seen everything there is to see in the fashion industry. He knows how to turn a simple shoot into something amazing, but he also knows how to handle the most complicated shoots. When he steps foot on the set, he knows what he wants.

However, Terry also knows that he can work with his models to get the most out of each shoot. He can work with the creative director, the model and the designer to give a shoot that is far beyond what anyone else could imagine.

Terry Richardson is a force in the fashion industry, and he is ready to bring his A game even today.