According to an article on CNN, in 2009 at a business school reunion attended by Sarah Kauss, a professor did a presentation on the global water crisis. During his presentation, he addressed the impact that waste plastic bottles have on the environment. At that moment, Sarah Kauss knew that her idea of launching a line of reusable, insulted, stainless steel bottles was excellent.
Prior to the reunion, Kauss would take metal water bottles around, but she was not too happy about their appearance. “It was ideal for the gym, or pulling out of your backpack when you’re camping, but not for an executive to be carrying around,” said Kauss.
Soon afterwards, Kauss went to work to make her idea into a reality. According to her, “I made the business plan quickly, but it took longer than I expected to find the manufacturer and perfect the design.” She invested $30,000 to launch S’well in 2010.
S’well is a line of stainless steel bottles that are insulated, reusable, and designed to keep liquid hot for 12 hours or cold for 24 hours. S’well bottles are available in 90 colors and three different sizes. They are very stylish, BPA-free and help reduce the number of plastic water bottles that ended up in landfills. These fabulous bottles cost between $25 and $45 and are sold at majority of the leading stores nationwide such as Starbucks, Nordstrom, and J. Crew.
Since the launch of S’well, the New York based firm sold approximately 4 million bottles and had a “revenue surge 400% between 2013 and 2014 — hitting $10 million last year,” according to the article on CNN.
In 2010, S’well was featured in the Oprah Magazine in it’s ‘O list’ of popular summer products. “It was the stamp of credibility we needed,” said Kauss.
The firm recently introduced bottles that look like wood and plants a tree in the forest for each bottle sold.