Steve Lesnard has been rapidly rising through the ranks of the integrated consumer and marketing industry for the past several years. During that time, he’s managed to successfully market countless products across a variety of digital media platforms. With that kind of experience under his belt, it’s no wonder that Steve Lesnard has highlighted a few key principles when it comes to successfully marketing a product online.
Throughout his career, he’s stuck to these principles, and they haven’t gone wrong so far. But what exactly are the principles that are the secret to Mr. Lesnard’s success? As it turns out, they’re not so secret after all. The first of these fundamental principles is to keep your marketing as simple as possible. Many potential buyers – especially online – don’t want to waste their time looking through an awful lot of content describing a product. Because of that, going the detailed product description route will more than likely result in a lower sales than you were expecting. Keeping it simple and focusing mainly on the most innovative and attractive benefits of your product is the best way to ensure that your marketing is as effective as possible.
With that in mind, companies should address the main reason why people would want to buy that particular product. With this benefit in hand, you’ll be able to craft your marketing’s core message effectively. Once your potential customers know what need or want that the product will address, they’ll be more likely to follow through and buy it.
The second of Steve Lesnard’s core principles is the use of images and videos throughout your digital marketing campaign. This helps to bring your product to life in a consumers eyes and will show off your product in-depth while not taking up too much of their time. It’s one thing to tell people what your product can do; it’s something else to actually show them. The appropriate blend of images, text, and video will prove to be a lot more useful than just text. It’s also worth noting that the use of images and video will cut down on the amount of effort that consumers will need to read through pages of text.
River Seine in France was the epitome of the year 2018 as the Global Business Development Vice President Nicolas Krafft decided to throw a rare festival. The aim of the festival that was held aboard a floating catwalk was to celebrate the annual second fashion show of his company L’Oreal.
While it is true that L’Oreal Paris gave people a chance to see the latest trending stuff on the fashion world, Nicolas Krafft had another aim. He was thrilled to fulfill the two aims at the same time his company was holding a fashion on a floating catwalk right in the middle of Paris, the French capital.
Many people who attended this end-year event had a chance to witness for themselves L’Oreal’s commitment as the leading brand that is interested in making the latest fashion trends reach as many people as possible.
Since Nicolas Krafft made it clear from the word go that the aim is to make people understand what his company has in terms of fashion trends and declare his commitment to making the trends accessible, the occasion was open to all. It wasn’t a small private party for the elite. He made sure that it is held from the open where all people in the city will be able to attend.
Thanks to the organizing committee, people from all lifestyles that were able to attend enjoyed the event. Among the attendees were top fashion, silver screen, and beauty names in France and beyond.
The 60-meter floating catwalk was in itself an ingenious way to make the occasion distinctive. On the very day, September 30, 2018, Louise Bourgoin, Elle Fanning, and Eva Longoria among other top fashion and beauty celebrities in the world stepped on the same podium. It was clear that Nicolas Krafft used a super-intelligent way to mark the occasion thus market his brand.
Other celebrities outside the fashion and beauty genre that graced the occasion thus showing their support to GBD Vice President Nicolas Krafft are Paralympic ski champion Marie Bochet and Nikolaj Coster, famed for the Game of Thrones in his role of Jaime Lannister
People as far as one mile from the Seine River could be able to follow the occasion thanks to multiple giant screens that Nicolas Krafft mounted on several sections of the streets away from the site.
Founded in 2006, GreenSky Credit is an Atlanta-based Financial Technology firm that provides credit programs as well as technology to banks and merchants that provides loans to their consumers. Bloomberg reports that services include: same day funding for submitted invoices, account management, collections management, invoice verification, credit services, and online transaction management.
Forbes met with GreenSky’s CEO, David Zalik, to learn first-hand of Zalik’s background and path to success. Forbes reports that GreenSky is ranked third in value as a fintech company, with the CEO landing at billionaire status. Zalik shares the success behind his unique business model in which home remodel contractors are the consumers reached through the company’s sales team pitching their user-friendly mobile device apps. Zalik found an opportunity in this market where GreenSky provides easily accessible and quickly-delivered loans for average scoring FICO consumers.
Between the banks and contractor deals, GreenSky Credit’s model allows the company to profit on both sides of the deal. GreenSky Credit serves as a modern-day middleman and is not constrained by defaults.
Forbes continues to share the story of the businessman who built the company. Zalik’s family moved from Israel to Alabama when he was just 4 years old. He scored exceptionally high on the SATs and enrolled in college classes at age 16. During his college education, Zalik established his first company called Microtech, where he had dropped out of college to focus on his company before selling the 20-person company for a few million dollars at age 22.
After being involved in starting two other companies that ultimately failed, Zalik continued on the challenging path to success even after establishing GreenSky Credit. He was determined through his efforts of begging contractors to a $200 Million deal falling apart, but success was found after many would have given up. With Nigel Morris’ partnership and investment in the company, GreenSky surged to unicorn status.