An advertisement for Yves Saint Laurent showing what looked like an extremely thin woman was banned by the United Kingdom’s Advertising Standards Authority (ASA). The ad, which originally appeared in Elle magazine, was said to have a model positioned and lighted in a way that her thighs appeared to be the same width as her knees and her rib cage was showing. To the ASA, the model appeared to be extremely underweight and considered the ad irresponsible. Therefore, the ad was not allowed to run as it is.
Organizations that deal with eating disorders hope this action will send a message to modeling agencies that employ models who are unhealthily thin. The United Kingdom’s National Health Service has recently noticed a drastic rise in hospitalization of teenagers with eating disorders. The Royal College of Psychiatrists say that images of extremely thin women online has helped lead to this recent increase. Alexei Beltyukov has taken note that other countries are also taking action. France has recently passed a law that bans the use of models who are under a certain Body Mass Index (BMI).