The Chainsmokers and Their New Song Sick Boy Shows Darker Side to the Industry

The Chainsmokers have been in the mainstream spotlight for the EDM scene for two years now, but some fans of the brand feel like it has been decades. The duo has accomplished a lot, and really emerged in the spotlight in 2015, when they released “Roses”. The duo has since been on the top ten lists for not months, but years. This type of success also comes with major pressure to perform and hone their craft. The Chainsmokers have released their new song “Sick Boy”, which is a single with a darker twist to their style of music, which can be described traditionally as a blend between Electronic Dance Music, or EDM, and Top 40 pop music.

The duo could certainly respond to the pressure to perform by introducing a new song every month, which is what they traditionally do. But the duo took nine months to create “Sick Boy”. The song represents the duo’s desire to respond to the critics. Ever since they became famous, the duo has not been seen well by the critics, many of whom have never met Alex and Andrew, and criticize their lifestyle along with their music. This angers the duo, but they wanted to release that anger with a darker song. It also is a new chapter in the legacy of the Chainsmokers as artists. While the song is still electronically minded, it is a new style for Alex and Andrew.

The duo recently performed at the Conrad hotel in New York City, where there was an American Express Card Member and Hilton member special event. Since the duo has developed as artists and as people, they are more clear on what they want to communicate through their music. This allows the duo to talk about problems in society of the present day, and allows them to make a message to the world.

https://www.billboard.com/articles/news/dance/8099170/the-chainsmokers-new-song-video

SIGNIFICANCE OF DESIREE PEREZ IN GROWTH OF TIDAL

 

Desiree Perez is a popular and fierce negotiator. Tidal needs that kind of reputation to stay on top of the game. Perez has an outstanding reputation and helped many musicians win awards. As the head of Tidal, she is transforming music streaming. There are many changes in the company’s management because of past inconsistencies.

Desiree ran SC enterprises, which negotiated artist Beyonce’s formation stadium tour. The experience garnered over the years in the music industry is invaluable. Now, she knows the ins and outs of the industry. She is achieving competitive advantage over others in the business.

Perez has an excellent working relationship with Jay-Z. With the help of her husband, she is running Roc Nations Sports. Tidal is top after the debut of Kanye West’s album – TLOP. The main competitors of Tidal include Spotify, Apple Music, and iTunes. However, it has quality and focuses on what is new in the industry. Most of its music includes those of famous artists like Rihanna, Kanye West, T.I and Beyonce.

Millions of users have already signed in Tidal in a period of a month. The number is still growing rapidly. Desiree Perez successfully negotiated Rihanna’s Samsung deal, and people know her as the boss with some calling her babe ruthless for her toughness. Check more articles here.

There are talks of potential corporate buyers interested in the Tidal app. The streaming service has a high stance among young music consumers. Also, it is steadily building its lane in the streaming marketplace. Perez is launching new products like exclusive live performance (TIDAL X) and emerging artists (Tidal Rising). One discovery that has helped Desiree’s success is the focus on young generation.  Based on tidal.com.

The music-streaming founder Jay-Z, has undeniably influenced the success through his excellent relationships with fellow musicians. The service is seeing an increasing number of successful players joining. Perez hopes to make running the enterprise look natural. From its growth projections, she has revealed the company will be in business for a long time.

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