Desiree Perez is a popular and fierce negotiator. Tidal needs that kind of reputation to stay on top of the game. Perez has an outstanding reputation and helped many musicians win awards. As the head of Tidal, she is transforming music streaming. There are many changes in the company’s management because of past inconsistencies.
Desiree ran SC enterprises, which negotiated artist Beyonce’s formation stadium tour. The experience garnered over the years in the music industry is invaluable. Now, she knows the ins and outs of the industry. She is achieving competitive advantage over others in the business.
Perez has an excellent working relationship with Jay-Z. With the help of her husband, she is running Roc Nations Sports. Tidal is top after the debut of Kanye West’s album – TLOP. The main competitors of Tidal include Spotify, Apple Music, and iTunes. However, it has quality and focuses on what is new in the industry. Most of its music includes those of famous artists like Rihanna, Kanye West, T.I and Beyonce.
Millions of users have already signed in Tidal in a period of a month. The number is still growing rapidly. Desiree Perez successfully negotiated Rihanna’s Samsung deal, and people know her as the boss with some calling her babe ruthless for her toughness. Check more articles here.
There are talks of potential corporate buyers interested in the Tidal app. The streaming service has a high stance among young music consumers. Also, it is steadily building its lane in the streaming marketplace. Perez is launching new products like exclusive live performance (TIDAL X) and emerging artists (Tidal Rising). One discovery that has helped Desiree’s success is the focus on young generation. Based on tidal.com.
The music-streaming founder Jay-Z, has undeniably influenced the success through his excellent relationships with fellow musicians. The service is seeing an increasing number of successful players joining. Perez hopes to make running the enterprise look natural. From its growth projections, she has revealed the company will be in business for a long time.
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