EOS has rocked the skin and lip care market yet again with their new medicated lip balm option, which arrives just as the nation goes through a stretch of frigid weather. Made from the flower extract chamomile, the balm has garnered glowing reviews so far, both for its natural ingredients and its cooling and hydrating qualities.
Priced at an affordable $3 and readily available at all drugstores, the Medicated Cooling Chamomile Lip Balm contains compounds that act as antioxidants and anti-inflammatory agents. The balm also contains menthol, which is, of course, a famous coolant; this compound is responsible for the balm’s cooling properties and helps in easing pain. In addition to chamomile and menthol, the Medicated Pain Relieving Lip Balm also contains cocoa butter, shea butter, jojoba oil, olive oil, aloe vera and Vitamin E. Gluten-free and paraben-free, this balm looks to be stretch its appeal to wide swaths of consumers (mapleholistics.com).
EOS – Evolution of Smooth – was launched in 2009 on a revolutionizing mission targeting the lip care market, which had long being dominated by homogeneous, uniform brands. Perturbed by the fact that the competitors of Chapstick and Blistex built their business strategies around cutting costs and selling cheap instead of aiming for distinctiveness or uniqueness, founders Sanjiv Mehra, Craig Dubitsky and Jonathan Teller started EOS.
With lip balms shaped in compact, easy-to-use orbs, made from organic ingredients and priced at $3 to compete with every other balm on the market, EOS have parlayed their desire for individuality and innovation into a highly successful business mode (Ulta.com). They stock a wide range of flavors, from Coconut Milk and Passion Fruit to Vanilla Orchid and Cooling Chamomile. They also offer other skin care products such as shave cream and hand and body lotions.