EOS Revolutionized Lip Balm

EOS, an acronym for the Evolution of Smooth, revolutionized the lip balm world just seven years ago when they released their own lip balm brand to compete with the large companies already dominating the space. Of course, lip balm is about the last industry that you would ever expect to be revolutionized, so their story is a compelling one to say the least.

How EOS lip balm came to change the market is a tale of learning about their customers including those who were not all that enthralled with the lip balms that they were using. For the most part, the lip balm that people consumed in the year 2000 was pretty much the same that was sold in 1900. Flavored were bland and medicinal, the products were made from petroleum jelly, that oil byproduct, and lip balm was sold in these androgynous applicator tube that was sanitary, but easily lost in the handbag of women, who were the primary buyer of lip balm.

The most interesting part of the lip balm market was that the female consumer who primarily bought lip balm was not all that excited about using it and had no loyalty to the brands that they bought. EOS set to change that by making a product that excited these female consumers on Target.

They started with organic and all natural ingredients including higher quality oils which last longer and provide added moisture protection. New and unique flavored were added which contain fruit and subtle flavors which were appealing to women. Finally a new applicator orb (http://www.racked.com/2014/10/31/7571165/eos-lip-balm) was introduced which was not only sanitary but also unique and stood out.

According to Fast Company, this market strategy proved to be a success and consumers bought EOS lip balms in droves to the forefront of the market to the point where competitors started to emulate EOS.


Bustle.com Writes About Wen By Chaz

Bustle.com is an online magazine that had a write up about the Wen by Chaz hair care product. The author decided to try it out to see if it actually does what it says it does. She used the Wen by Chaz hair care product according to the directions, and she saw results almost right away. She was happy with the way her hair looked and felt after she used the Wen by Chaz hair care product.

What Is The Wen By Chaz Hair Care Product?

The Wen by Chaz hair care product was made for women to use with any type of hair. Whether she has oily or dry hair, the Wen by Chaz hair care product will work for her. All ages of women can use this product, and it comes with instructions for easy use.

Does The Wen By Chaz Hair Care Product Produce Good Results?

Yes, the Wen by Chaz hair care product produces fantastic results. Women are saying that their hair looks and feels much better after they start using the Wen by Chaz hair care product. They even buy extra bottles of it, in order to give it away as gifts to other women they know during the year. When a women is purchasing the Wen by Chaz hair care product, she should remember to take advantage of any of the sales and promotions that might be offered from time to time on the website.

Women all over the place are trying Wen by Chaz, and having a lot of success with it. They are recommending it to their friends, family, coworkers and neighbors that are women so that they too can benefit from this hair care product. They love how their hair looks and feels, and how easy it is to manage and style it.

The Art of the Collector

Who wouldn’t want an original Degas or Michelangelo gracing a wall in his or her home? Now, think about how cool it would be to be able to purchase both and then another fantastic art piece, and another, and another. What if you could both access and own tons of fabulous artistic renderings, masterpieces that you procure? Then you might be an art collector.

Adam Sender obtained the money for his many art purchases from earnings from his success with hedge funds began his collecting of contemporary pieces in the 1990s. Over the course of the past year, a portion of his collection has been unveiled at Sothebys. His original purchases have greatly increased in value. He has stated that he likes to collect “emerging artists” because he is confident that he can spot great pieces which will yield both aesthetic enjoyment and monetary value as time goes on.

He and his wife, Lenore, have enjoyed the collecting, and it has been said that they would love to keep putting collections of art together to have “pop-up” exhibits. The joy appears to be in both the sensing what will become valuable but is already artistically pleasing, plus what will increase in value, and what will make a good collection for the enjoyment of not only Sender but those who can then view what he has compiled and exhibits. Sender has said that he finds the whole thing to be “fun.”

Adam Sender is a well known art collector.

The Sotheby sales of Sender’s collection which is in their hands for liquidation have been estimated to glean $70 million. This collection of works involves 400 pieces by 139 artists, and the variety yet cohesive nature of the works is astounding.

The liquidation helps Sender, and the art gets to be disseminated to other collectors and appreciators of the works. Plus, Sender has already more than made up for what he paid for the works originally, and the $70 is artistic gravy so to speak.

What makes a collection exciting? That, like most art interpretation, is in the eye of the beholder. Sometimes, it is the thrill of the find; the rarer or more unique a piece the better. Sometimes it is the way that the composition or colors or subject matter speak to the collector. At other points, it is merely a business venture with an eye toward what will bring in financial gain in the long term. It can also be about a tone or feel that someone is trying to create through an artistic compilation of coordinating and in some way connected or associated pieces. Sender appears to have an eye for the art itself, the financial benefit, and how pieces will work together in a collection.

Macy’s To Offer In-Home Tailoring Service From George Zimmer

Macy’s is adding another way to compete with other upscale department stores. They have announced the launch of an in-home or an in-office tailoring service for clothes that are bought online. The service will be provided byzTailors, a tailoring service run by Men’s Wearhouse Founder George Zimmerman. It will is currently being tested in Los Angeles, and if everything goes well, plans are to launch the service in D.C., San Francisco, New York City, and San Diego, as well as Oregon and Florida, by the end of the month. The company plans to expand the service nationwide by the fall.

Off the rack clothing has only been popular with consumers in the last 50 years, and many customers are discovering that they do not necessarily fit clothes the way they are designed. Rather than requiring customers to spend hours trying on a wide variety of clothes trying to find that perfect fit, in-home and in-office tailoring allows mid to high end customers the opportunity to find and try clothes that they like and then have them altered to fit. Wealthy people and people who don’t fit in traditional sizes have been doing this for decades, particularly when it comes to high-end items like business suits and wedding dresses, but z-tailors and Macy’s offers a service that is more accessible to the middle class according to the businesswoman Susan McGalla. It also is great for busy people who need the tailor to come to them.