José Auriemo Neto is the chairman and CEO of JHSF Participacoes SA, one of Brazil’s premier real estate development companies. Neto oversees the company’s holdings in hotels, office buildings and public developments. He’s also in charge of JHSF’s extensive retail and shopping portfolio which includes the prominent Sao Paulo based Cidade Jardin Shopping complex, Ponta Negra shopping center locted in Manaus as well as the Metrô Tucuruv and Salvdor’s Bela Vista. It’s because of the excellent work, management skills and visionary leadership of José Auriemo Neto that JHSF has grown as rapidly as it has.
A graduate of Fundação Armando Álvares Penteado University located in Sao Paulo, Brazil, José Auriemo Neto was hired by JHSF Participacoes in 1993. Using his vision and negotiating skills, he was able to quickly create a services department at JHSF. He also started Parkbem, a parking lot management company in 1997. The next year, Neto was able to get the rights to develop Shopping Santa Cruz, JHSF’s first shopping destintion. It was a huge success. And the budding business executive was just getting started. Over the next decade, José Auriemo Neto would introduce Brazilans to Hermès, Jimmy Choo and other iconic bands. To know more about him click here.
In 2009, the retail industry in Brazil changed dramatically because of the work of José Auriemo Neto. He led JHSF to build their first retail fashion outlet in the Cidade Jadrim shopping complex when he got the luxury fashion brands Hermes, Jimmy Choo and Pucci to sign exclusive partnershìps. But he wasn’t finished. Three years later José Auriemo Neto made another big splash when he was able to secure a partnership deal with the internationaly known fashion brand Valentino. With Neto’s leadership JHSF Participacoes launhed Brazil’s first R.E.D. Valentino and Valntino stores.
Today, José Auriemo Neto continues to make his mark.