JustFab and the Man behind its Amazing Rise Don Ressler

One of the recently founded fashion retailers causing a buzz in the industry is JustFab. According to the company overview, JustFab came up with a whole new concept of online shopping that combines the advantage of convenience and personalization with affordable fashion. Through its monthly subscription service, the company avails hundreds of items that are carefully chosen and placed on customized boutiques to meet the needs of every shopper. JustFab stylists are tasked with the important job of handpicking styles that its clients would find appealing.

The fashion retailer offers a wide selection of trendy denim wear as well as shoes, jewelry and handbags. The selection of functional bags and accessories include designer brands such as Hello Kitty, Abbey Dawn and Elle & Blair Fowler. For its shoe collection, shoes enthusiast will be enthralled by a rich collection that includes fancy tall boots, gladiator sandals, ballet flats and booties. Majority of the items on offer trade at $39.95 and come with free shipping according to Don Ressler. New members enjoy a 50% price off on the first purchases. Earlier in January 2013, JustFab announced in that its membership had shot up to over 10 million.

JustFab’s business model is built on the concept that recognized parents as the primary clients. According to Entrepreneur.wiki, this realization led to the acquisition of FabKids, a children’s fashion subscription service and The Fab Shoes in 2013. The company of Don Ressler with Adam Goldenberg also launched the popular Fabletics brand in 2013 in what was a groundbreaking year for the company. The 3 year old Activewear brand has grown considerably; it now accounts for up to 30% of all JustFab sales. In its much publicized Fortune article on America’s 20 largest, powerful and most celebrated startups that was published on March 2015, JustFab made the cut at number 13.

The company Co-Founder and CEO Adam Goldenberg told Fortune magazine that his company had invested a lot of money to grow its business. He credited his fellow Co-Founder and CEO Don Ressler alongside a team of men and women for the success in its latest rankings, the magazine also listed the El Segundo, CA based fashion retailer’s valuation at $1 billion. Besides JustFab, Don Ressler has been the brain behind a chain of several successful startups and subsidiaries. According to Bloomberg page, the list includes FitnessHeaven.com, Intelligent Beauty, Brand Ideas and Alena Media among other successful startups, where Don Ressler serves as Co-Founder and CEO.

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