Known by her many nicknames Doe Deere is an icon in the fashion industry. She is well known for her cosmetic brand, lime crime. She is accredited for bringing her unique tenure and breathing new life into cosmetic products. Her brand has outplayed the competition with such ease over such a short stretch that it has sparked so much controversy.
Brief history (till formation)
The soft-spoken Doe was born in Russia but raised in New York. Her story is that of a steady climb from a humble beginning to a household name. She started out selling clothes on eBay under the byname Thunderwear. By this time she was also working on her music career and in 2004, she released her CD under a band known only as SkySallt. To promote the band, she started hosting gigs and events to create awareness and get their music out to the populous. She changed her Ebay line to lime crime and started up her website limecrime.net to advocate for her new lime crime clothing line.
In 2006, Doe Deere, by then under the name Xenia, took down lime crime clothing line and shifted to making tutorials on makeup and selling repercussed glitter. She went back to the clothing scene for a short while with a new line called a little country for an urban girl. In late 2007 Doe relaunched her music career under the name Doe Deere, which was just a pseudonym at the time, and continued promoting her music career until 2008 when she changed her name to Doe Deere for good.
On October 2008. Lime Crime makeup is launched featuring brushes, blush, glitter, eye shadow, premiers and at an average of 10.00-25.00 dollars.
Doe Deere has evolved and grown from such a humble background to a successfully acknowledged figure.She credits founding of lime crime as a result of the lack of makeup that suited her needs in the market. She wanted colorful and magical makeup that would bring out her inner self and made her look beautiful as a woman. She went that extra mile and became a success story overnight.
One thing you cannot take away from her sheer will to succeed. Even though her music career and clothing line didn’t do as well as she intended, she kept going till something finally gave in. Lime crime has racked up so much success since its inception in 2008. The company’s official line of products includes rainbow-colored liquid liners, glittery lip gloss, pastel nail polish and a conglomeration of loose pigments.
Her unique styles and Designs with bright colors and patterns have earned her the diminutive “unicorn princess”. Her creation set her apart from the rest, and her work has been acknowledged by many as alluring and straight out of fairy tales.
She turned an idea into a whole enterprise and managed to make the most out of it.she has risen above criticism and grown to a level that defines what talent and ambition can bring to the table.