In a world where Abercrombie & Fitch has taken a massive dive with shareholders, and in the sales department for their exclusionary tactics, it’s no surprise that Brandy Melville has come under fire for their sales tactics. Most stores only contain small sizes, with the rare medium here and there. Which means most stores are really only realistic options for women who fall into the 0, to 2 size range.
That’s cutting out a lot of the market, and not really providing an opportunity for women with diverse body types to peruse what the brand has to offer. Sort of ridiculous in today’s market, when body image is more evolved than ever.
Brad Reifler and I see this as a major strength though. Something that the fashion industry needs to evolve. Nobody is telling these stores how to run their products. But failing to be inclusive is definitely bad when you’re trying to run a public fashion company.
While some fashion gurus are getting the message, like Seventeen magazine which no longer photoshops their models. Other fashion gurus don’t seem to understand the benefits of positive body image.
Denise L’Estrange-Corbet, the leading designer and boss of World Fashion, has come under fire over the store’s choice of mannequins, which depict unhealthy levels of skinny. When faced with online scrutiny, Denise deflected in the worst way possible.
From what I’m hearing through Marnie Bennett she first off said that the clothes just look better on skinny people. Which is uncomfortably close to Abercrombie’s PR disaster a few years ago, in which the CEO said that he doesn’t make clothes for fat people.
But then she went on to criticize Miley Cyrus, saying that the singer openly supporting marijuana use is more harmful to kids than mannequins telling them to be unhealthily thin.
I’m sensing another PR disaster emerging. Denise L’Estrange-Corbet needs to carefully consider her comments before speaking. Never forget, in the internet age, you can’t just pretend that you didn’t say something. Those quotes are out there forever now.