Getting the Most out of SEO Targeting

Keywords are undoubtedly the most important element in SEO strategy and search engine marketing campaign.

 

SEOs way of using keywords to get higher ranking in the SERP has changed drastically since search engines have evolved to offer the best. Some sites still use old-school (black-hat) seen when reviewing titles and Meta descriptions.

 

Keyword stuffing was used to trick search engines to rank regardless if it made sense or not,leading to unreliable search results.

 

These recommendations will help you prevent stuffing and other mistakes

 

  • Concentrate on your target audience.
  • Mention your keyword in the page title and main headline.
  • Always have a meta description.
  • Use keyword at least two or three times in the content.
  • Implement your keywords in your images.
  • Don’t go overuse the keyword.

 

Targeting keywords

 

1) Doing Keyword Research Right

 

Use Google Trends Explore tool because its insights are simplified interest over time, regional interest and similar searches.

 

2) List Keywords and Categorize Them

 

Split your list into categories, name them after the search intent. Each page should serve a particular purpose.

 

3) Make Keywords Real Titles and Headlines

 

Highlight the intent you are solving with the keyword in the title tag and main headline of your site.

 

4) Use Synonyms of Your Search Term

 

Search engines will understand keyword variations as long as the intent remains unchanged.

Keywords and queries are different. Keywords are specific terms used in a search box and are different depending on the words used and their arrangement. A search query is a question made to a search engine to solve an intent and does not depend on how the words are spelled or organized.

 

Why Use Search Queries?

 

It is becoming harder to trick search engines. Penalty algorithms like Google Panda filter and ban low-quality and non-compliant websites Search engines can now detect synonyms, variants, word definitions, and connect them. Search engines know the relations between the search terms that people use and the intention behind it.

 

About White Shark Media

 

White Shark Media is one of the fastest-growing digital agencies in North America. Their reputation is due to engineering cost-effective search marketing campaigns while providing a world-class customer experience. Once a boutique agency, it has assisted several small businesses across North America develop by using their online marketing techniques and proprietary marketing tools.

 

White Shark Media is known to set high standards, and through their marketing blog, marketers can learn a lot. White Shark Media, Google AdWords Premier Partner and Bing Ads Elite SMB Partner have been partners since 2014. White Shark Media is listed by Inc. 5000 as one of America’s fastest-growing companies. The company is building its 6,000 square meter state-of-the-art office to accommodate the explosive growth better.

Find out more about White Shark Media:

http://www.whitesharkmedia.com/testimonials/

The Revolution For The Evolution of Smooth Oral Care Products

The lip balm industry is thriving as of late thanks to the many brands whom deliver high quality products. Just about any retailor carries lip balms and some areas in these stores have a whole section roped off just for oral care items. Have you ever hear of “Evolution of Smooth?” If you haven’t heard then you must have been living under a rock over the past few years. Evolution of Smooth id dominating the competition now days thanks to it’s extraordinary oral care products. The brand specializes in lip balms, but these lip balms have something special within their DNA.

Useful reference here.

Evolution of Smooth gives you flavors, flavors, and more flavors. Unlike other brands that tend to only give the consumer a few flavors, (EOS) offers some of the very best infused flavors on the market. Sweet Mint gives the user a sweetness that is refreshing and minty. This flavor personifies the essence of sweetness as it will provide the mouth with the moisture it craves. You can use these products consistently since they come from a natural source. By pertaining no artificial parabens and sulfates, users won’t have to worry about any frustrating side effects. These wonderful lip balms are far superior to the competitors who tend to use harmful chemicals in their formulas. EOS offer consumers medicated tangerine, strawberry sorbet, blueberry acai, lemon drop, vanilla mint, vanilla bean, honeysuckle honeydew, pomegranate raspberry, and watermelon wonderlandCheck walmart.ca.

The brand has a huge social media presence as well, which translates into more sales. It has over 700,000 followers on Instagram and another 161,000+ followers on Twitter. One Facebook photo of it’s pink lip balm product and it generated 44,000 likes, see facebook.com. Evolution of Smooth is breaking all barriers and it’s leading by example.

Check this Out! https://evolutionofsmooth.com/

The Devotion Of Clay Siegall To Finding A Remedy To Cancer

In recent years, many institutions have cropped up in the field of cancer research. Among the prominent firms in the sector is Clay Siegall’s Seattle Genetics, whose cutting-edge discoveries have taken the science world by storm. A testament to this unprecedented success is the upsurge of the company’s stock, which has multiplied threefold within the past five years.

Throughout his illustrious career, Clay Siegall has been devoted towards mitigating the effects of cancer. For this reason, he has spent nineteen years of his life working with Seattle Genetics to find a remedy to this menace. Under his stewardship, Seattle Genetics has transformed into an industry trailblazer in the field of cancer research, creating revolutionary treatments in the process.

After receiving his doctorate, Clay delved into the biomedical industry, landing his first job at Bristol-Myers Squibb Pharmaceutical. He later moved to the National Cancer Institute as an associate, after which he established Seattle Genetics. Clay’s prosperous career path is attributed to his relentlessness in investing in modern research as well a burning impetus to alleviate the pain of cancer patients. This commitment has resulted in the creation of innovative therapies, including ADCETRIS, which received FDA approval in 2011.

As good a researcher as he is, Clay is also a competent entrepreneur. His excellent commercial skills were demonstrated when he raised over $1.2 billion for his firm, sourcing money firm both public and individual funds. The money, used as capital, has funded a myriad of projects art Seattle Genetics. As a symbol of acknowledgment, the University of Maryland bequeathed Clay with the Alumnus of the Year award. Also, the Pacific Northwest chapter of Ernst & Young bestowed the Entrepreneur of the Year accolade on him.

All in all, Clay Siegall is at the vanguard in the fight against cancer. In addition to being credited for an array of patents, he regularly releases publications that share his knowledge on the subject.

About Clay Siegall

Clay Siegall is a renowned authority in cancer research. He has earned his respect through overseeing the development of ground-breaking cancer therapies that seek to mitigate the effects of cancer. Clay is the incumbent CEO of Seattle Genetics, a leading cancer research institution.

Highland Capital Rings Nasdaq Closing Bell in Celebration of Senior Loan Listing

Highland Capital Management had the honors of ringing the Nasdaq closing bell to celebrate the listing of its iBoxx Senior Loan ETF, in October 2016. The event was held at the Nasdaq MarketSite in Times Square. Mark Okada, Co-founder and Chief Investment Officer of the investment banking firm was present to ring the bell. Senior Loan ETF is managed by the firm’s affiliate, Highland Capital Management Fund Advisors. It’s one of their funds that provide results and opportunities based on index and measurements.

 As of March 27th, 2017, the market price of iBoxx Senior Loan ETF (SNLN) is $18.52 per share and Fund AUM’s total net assets is estimated $474 million. Highland Capital offers their investors fund results that parallel to the price and yield performance of the Liquid Leverage Loan Index. The opportunities in senior bank loans are rules based on index; the most liquid leveraged loans; and active market participants and face dollar amount measures. Other opportunities include eligible loans for underlying index measured by its credit rating, liquidity, size, type, maturity, and spread. Highland also manages other types of funds, including alternative, exchange trade, equity, asset allocations, and fixed income.

 Highland Capital Management is registered with Securities Exchange Commission and manages more than $15 billion in assets. The firm is one of the top investment firms in the nation specializing in credit hedge funds, distressed private equity, and collateralized loan obligations. Highland was founded as Protective Life Insurance by investment managers and partners, Mark Okada and James Dondero, in 1990. The firm was the first to launch non-bank collaterized loan obligations (CLOs), six years after the firm was established. During the time, Highland structured and monitored more than 39 CLOs valued at $32 billion in assets.

 James Dondero serves as the President and Chief Executive Officer for Highland Capital Management. Mark Okada is co-portfolio manager of the Highland Floating Rate Opportunities Funds which received the 2016 Lipper Fund Awards. The Thomson Reuters Awards Program named the fund the best 5-year loan participation fund.

 

 

The Fashion and Technological Developer, Christopher Burch

The fashion and technological industry have been faced with dire static changes throughout the decades. The main difference is that both the industries grow together. Technology has evolved to be fashionable, and the fashion has turned to be technological fashionable on a fascinating journey. This gives a hint of the future we expect from the world of fashion and technology in the next decade.

Chirrs Burch has been the man who has evolved and integrated fashion and technology in the market industry. Throughout his life till the launching of Burch Creative Capital, Burch has always integrated technology and tried it to be part of his agents of success. For instance, in his company, with his brother after gaining a place in the market world, he opted to use technology to produce his brand.

Christopher Burch is the CEO and the founder of Burch Artistic Capital, a New York-based firm that manages the brand development and investments. His co-founder is Tory Burch since the start of the business. He attained the title of the billionaire in late 2012 when the Forbes magazine rated him among the best ten people as per the net worth. Burch got much of his current wealth from the Burch creative as well as the Guggenheim Partners, where he was also an active investor.

Burch has invested in several sectors ranging from the fashion industry to real estates, and also in the film industry. Since his undergraduate level in Ithaca College, Burch and his brother started engaging in the fashion industry by selling sweaters through their company; Eagle’s Eye apparel. They later proceeded to start manufacturing new brands of preppy that within a span of a decade, the company expanded to achieve over 140 million dollars in sales. By late the decade, the company had over 50 retail stores, and it was sold to Swire group consequently the brand sold to Swire at the end of 1998.

In 2008, after assisting his wife launch Tory Burch; where he acted as a co-founder, Burch established the j. Christopher Capital LLC, which he later renamed to Burch Creative Capital. Burch has also partnered with Alan Faena an hotelier and Philippe Stark who is an architect in developing Faena hotel in Buenos Aires. Burch, since then, engaged in several real estate businesses. In the year 2013, he purchased Niihau resort in Sumba Island next To Bali. Burch is also a philanthropic entrepreneurship expressed when he donated 1.3million dollars to alma mater Tilton School, where he was a trustee director in the school.

Find out more about Chris Burch:

http://www.businessinsider.com/chris-burchs-nihiwatu-resort-is-the-best-hotel-in-the-world-2017-3/#nicknamed-the-edge-of-wilderness-nihiwatu-is-on-the-west-coast-of-sumba-a-remote-indonesian-island-1

Texas-Based Bank Becomes Nationwide Finance Company

NexBank may not be a worldwide name, but in the city of Dallas, it’s one of the top banking institutes in the community.

Since the early 1920s, the Texas bank has been assisting clients nationwide with their financial needs. The 3 main areas of banking that NexBank specializes in are mortgage, commercial, and institutional services. NexBank is run by current President and CEO, John Holt, who along with the rest of the executive team has garnered the company more than 4 billion dollars in assets.

NexBank’s success with banking has led them to acquiring many other financial institutions along with being named one of the best banks in the nation. In 2015 and 2016, they ranked on Independent Banker Magazine’s list of the best Subchapter corporations.

With institutional services, mortgage, and commercial banking being their main areas of expertise; NexBank offers many options to help clients. NexBank has a strong focus in commercial lending, treasury management, investment banking, warehouse lending, credit services, and other banking options.

Aside from helping clients with their banking needs, NexBank also gives back to the community whenever they can. Throughout the years, they’ve donated and worked with programs such as Assist the Officer Foundation, UpLift Education, and ReserveAid Texas.

Goettl Helps People Prepare For The Upcoming Hot Season

Often times, people get a preview of the coming summer with a sudden rise in temperatures. This often comes very early in the year. In some cases, things start getting really hot when it is still winter. This can be really concerning for people who don’t have a working air conditioner. This is why it is important to make sure that one has done everything possible in order to be prepared for the coming summer. One of the things that people can do is make sure that they are in touch with an air conditioning installation and maintenance company like Goettl.

Goettl is a very important company for air conditioning because it is run by an owner that is very passionate about increasing the comfort for his customers. He puts himself in the shoes of his customers. This is one of the reasons that the company provides services that are so much better than the services of any other air conditioning company. Given that Goettl resides in the hotter areas of the country, it is important that the professionals make sure that they are offering thorough services to their customers. They want to make sure that their customers stay safe when temperatures get extremely high.

Goettl is also aware of all of the costs that come with running an air conditioner throughout the summer. They do as much as they can to help their customers save money. One of the reasons is that the cost of installing and maintaining the air conditioning units is very steep. Therefore, they make sure that the units they offer are energy efficient and effective at keeping the house at a comfortable temperature during the hot days of the summer. They will also help with the maintenance as the temperatures are warming up. Therefore, people will be able to handle even the first hot day of the year.

 

Troy McQuagge Wins Coveted Gold Prize in One Planet Business and Professional Excellence Award

Troy McQuagge has done quite a bit in the last few years. When he joined USHEALTH group, Inc, the company was floundering. As a health insurance company, it was losing ground amongst more efficient competitors, but because of Troy McQuagge, they turned around fast. He joined USHEALTH in 2010, rebuilding its captive distribution agency, USHEALTH Advisors. By 2014, he was asked to become CEO of the company, where he contributed to its comeback as an individual health insurance company that could compete amongst some of the best.

This wasn’t lost on the One Planet and Business Professional Awards, who saw his immense success as a great story for those looking to improve a business or company that was in the gutter. This is why they awarded Quagge the CEO of the year award this year. It is quite an honor, considering businesses all over the world submit their CEOs for consideration.USHEALTH Group, Inc, is based in Fort Worth, Texas and is an insurance holding company. They focus on providing innovative health care for those individuals seeking health insurance and small business owners. They seek to provide competitive products along with excellent customer service.

The One Planet Awards recognize companies who are doing excellent work in business and professionally. There are several categories in which businesses are awarded, including executives, teams, new products and services, PR, Marketing, and Corporate Communications.McQuagge is a 30 year veteran of the health insurance industry, building the two largest health insurance agencies in America, with over 5,000 dedicated agents. Since becoming CEO of USHEALTH Group, their sales have magnified by over 5 times. He increased sales at UICI, his job prior to USHEALTH Group, from $250 billion to over $1 billion within a 5 year span. He has always been dedicated to excellence as well as innovation, which are the keys to his success as an executive that can turn companies around. Innovation is extremely important, because it takes thinking out of the box and doing things differently for things to change.

 

How to achieve the best in life and business by Josh Verne

Josh Verne is a famous American entrepreneur and businessman. He ones served as a co-president of Home Line Furniture. In 2012, Verne and his friend Jon Dorfman founded an online marketplace called workpays.me and acted as the company CEO. This was until 2014 when he sold the company to Global Analytics Holding. Josh Verne later founded Flocku.com, a peer-to-peer content exchange for college students. Verne highlights following tips as a source of success.

Don’t be a commander in life.

When it comes to business, you can either be a boss or a leader. When you are the boss, you dictate to your juniors to gain respect and achieve their objectives. A leader treats his or her juniors with respect so that they also respect him or her. When the juniors comply with the boss, it becomes easier to achieve the goals they set together. For success in business, you must be a good leader. It becomes simpler to learn a business and achieve business goals if you work together.

Be ready to bargain.

Always ensure that your business is beneficial to you, the client and the society. Never be willing to let the customer go.

Always be willing to listen.

Speak less to give your words more power when time comes for you to speak. People will take their time to listen to you when you shall have something to say.

Ensure you always balance your life.

Do not put all your energies into business alone, have time for other life aspects. You should progress not only in business but also in a family relationship, health, and friendships.

Find out more about Josh Verne:

http://www.xconomy.com/san-diego/2014/03/25/global-analytics-buys-workpays-me-plans-disruptive-entry-in-u-s/2/

 

Kim Dao Takes Viewers To Den Den Town And Eats The Best Taiyaki In Osaka

If you ask YouTube beauty sensation Kim Dao where the best Taiyaki is in Japan, she has one answer for you: Osaka. In particular, the best Taiyaki is at her host family’s store. In one of Kim Dao’s more recent videos, entitled “BEST Taiyaki in JAPAN! | Den Den Town in Osaka,” she travels with her friends Sophie and Luke to surprise her host family and try their delicious Taiyaki.

After Kim Dao finishes a few chores for her host family, she takes viewers on a trip from Mikuni Station to the Taiyaki store. You should be able to find this shop by taking down Kim Dao’s directions in the video.

When she reaches the store, Kim Dao orders a custard Taiyaki. Luke and Sophie, on the other hand, order red bean Taiyakis. All three of the friends absolutely love their orders. Kim Dao says if you’re ever in Osaka you must visit this tiny store at least once.

After Dao and her friends finish their Taiyaki, they decide to travel to Den Den Town in Osaka. Dao says that Den Den Town is much like Tokyo’s Akihabara district, only Den Den Town is much smaller.

Kim Dao shows viewers all around the numerous anime and game stores in Den Den Town. She spends a great deal of time looking at the “Silent Moon” section of one of the stores she visits. Later she takes a long look at one Pokémon section of one store.

Later, Kim Dao does some more anime, cos play, and retro video game shopping throughout Den Dent Town. She also takes a look at interesting Japanese flavored ice creams and orders a rice dog.

Read more about Kim Dao at http://www.kimdaoblog.com/ or follow her on Twitter @kimdaoblog.