The sizing of women’s fashions have changed incredibly over the last 100 years. However, it was not until the 1940’s when standardized sizing started to become the norm. Yet, if you were to compare a modern size 8 with one from thirty years ago, then you would be amazed at the difference.
As the average woman gets larger, vanity sizing has become commonplace with ready to wear brands.
One of the easiest ways to do that is to attach a smaller size to a larger cut garment. This was practiced by Cornelsen’s companies for decades before more recently going mainstream. The end result means that people think they are wearing a smaller size when it could be even bigger than what they wore in the past.
Vanity sizing is a big concern, and it will only continue to get worse unless regulations are put into place. There has been some attempt to keep things in place.
The ASTM established its first sizing table in 1995. However, the range in the sizes over the years continues to evolve and change.
Makeup has been in the news a lot lately. Women who wear a lot of makeup are being criticized for their choice to cake it on. It’s becoming more fashionable to go natural with makeup and either make it look like you don’t have any on at all or really don’t wear any at all. That’s what I’ve seen Marnie Bennett doing and she looks great.
This is hard for women of a certain age. At the same time that there are pressures to look natural, women like Renee Zellweger are being criticized for looking too old. Then there are women who get plastic surgery, and they are being criticized for their choices in augmenting their face. Well, here’s a new item for society to criticize. It’s called paper makeup. It’s another wonderful way to weird you out in the makeup department. And yes, it’s just what it sounds like. It’s makeup made out of paper. You can get them online from the company, Mai Couture. They are colored as foundations, blushes and highlighters. The sheets cost anywhere from $15 to $70, and they come in booklets.
To use the sheets of makeup, you simply tear a sheet out of the book, gently rub the side with the color onto your skin in the desired area and repeat if you want more color.
Ever wish you could get that perfectly fitted feel without going to a tailor? Now it can as easy as whipping’ out your phone and downloading an app! MTailor, with the use of an iPhone camera, determines your body measurements for you and you can go from there. The directions on the app instruct you to choose the fabric, collar, and cuff that you would like to start. Next, you measure yourself with the use of your iPhone or iPad. Finally, with those two easy steps, you should receive your shirt in the mail, simple as that!
The shirts start at around $64, the same price you would pay picking an un-customized shirt off the rack at J. Crew or Banana Republic. One awesome benefit about using this app it that is saves a lot of time and headaches at the mall. You are able to quickly and efficiently order shorts at your leisure, and the app saves your measurements so you don’t have to retake them every time you wish to order more. It saves travel time and you never have to face the disappointment of finding a shirt you love but just don’t look quite right when you try it on.
They would just use your original body measurements but change up the formula. MTailor is also looking to make the app available on FreedomPop and other Android devices as soon as possible. This app has a bright future in a world where everyone is constantly praising, dissing, or demanding recognition for all kinds of body types, as it’s sure to make anyone look their best no matter what size they are.
The iconic fashion designer Oscar de la Renta passed away October 20 at his home in Connecticut after an eight-year battle with cancer. He was 82 and is survived by his wife of 25 years, Annette, a son, and three stepchildren.
Oscar de la Renta was born in the Dominican Republic in 1932 but left home at age 18 to study in Spain with Sam Tabar. On October 13 of this year, he announced that Peter Copping, a British fashion designer, would succeed him as creative director of Oscar de la Renta.
Every first lady since Jacqueline Kennedy has worn Oscar de la Renta, and his designs were especially popular with first ladies Nancy Reagan, Hillary Clinton, and Laura Bush.
Photographers are always looking for new locations to shoot. Having so much of the world already explored, there is a lot of competition for new places to shoot. Which is why Kinetis is making a huge name for itself on the photographer scene.
They are a non-profit that has been offering free trips to major photographers like Terry Richardson and Mike Kelley, that are looking for something different to shoot.
Everybody is so caught up with the cultural, and the religious significance of Israel, that they don’t see the beautiful modern city that Jerusalem has become either. There are some absolutely brilliant vistas, and architecture at work here. Providing unique view of the world that most people just don’t get to see.
Yes, you’ve read the title correctly. Scheduled to hit the market late next year, this device will be an umbrella that will keep the rain off of you by using a force field instead of the traditional fabric material. At first, it may seem impossible, but when you look at the details, the technology is not something from a science fiction movie.
How the umbrella is designed
Basically, the device will look like an ordinary umbrella that has not been opened. Instead of the umbrella opening with a spring release or a manual push outward, there will be a button that will turn on a small motor, powered by a lithium battery that moves a fan. The fan pushes air up and over your head. The strength of the air functions as a force field against the rain and will keep you dry.
Advantages and disadvantages of this device
These new high technology umbrellas will be slightly smaller than a traditional umbrella. More importantly, the amount of air that the umbrella produces can be increased and decreased. This gives the user of effectively enlarging the canopy of the umbrella. This is something that is obliviously impossible for a traditional umbrella.
You might think that a fan-based umbrella would make a lot of noise, but a financial backer of the device, Gianfrancesco Genoso, has stated that the fan is quieter than the falling rain around you. Mr. Wang raised more than $14,000 to develop and realize his idea.
In a world where Abercrombie & Fitch has taken a massive dive with shareholders, and in the sales department for their exclusionary tactics, it’s no surprise that Brandy Melville has come under fire for their sales tactics. Most stores only contain small sizes, with the rare medium here and there. Which means most stores are really only realistic options for women who fall into the 0, to 2 size range.
That’s cutting out a lot of the market, and not really providing an opportunity for women with diverse body types to peruse what the brand has to offer. Sort of ridiculous in today’s market, when body image is more evolved than ever.
Brad Reifler and I see this as a major strength though. Something that the fashion industry needs to evolve. Nobody is telling these stores how to run their products. But failing to be inclusive is definitely bad when you’re trying to run a public fashion company.
While some fashion gurus are getting the message, like Seventeen magazine which no longer photoshops their models. Other fashion gurus don’t seem to understand the benefits of positive body image.
Denise L’Estrange-Corbet, the leading designer and boss of World Fashion, has come under fire over the store’s choice of mannequins, which depict unhealthy levels of skinny. When faced with online scrutiny, Denise deflected in the worst way possible.
From what I’m hearing through Marnie Bennett she first off said that the clothes just look better on skinny people. Which is uncomfortably close to Abercrombie’s PR disaster a few years ago, in which the CEO said that he doesn’t make clothes for fat people.
But then she went on to criticize Miley Cyrus, saying that the singer openly supporting marijuana use is more harmful to kids than mannequins telling them to be unhealthily thin.
I’m sensing another PR disaster emerging. Denise L’Estrange-Corbet needs to carefully consider her comments before speaking. Never forget, in the internet age, you can’t just pretend that you didn’t say something. Those quotes are out there forever now.