Susan McGalla and How She made it in the Male Dominated Business World

Susan McGalla is an accomplished American business woman and director of strategic planning and growth for Pittsburgh Steelers. She is also the founder of P3 consulting firm, former president of the American eagle outfitters and immediate former CEO of Wet Seal Inc. As an accomplished female leader and entrepreneur she has gone against the odds to curve out a niche in this male dominated American business industry.
She was born and raised in East Liverpool, Ohio, along with his two brothers by their football coach father. Right from her childhood, she was exposed to male dominance but this didn’t hinder her leadership or entrepreneurial spirit. What it taught her is to be more aggressive while reaching for her goals without looking down on herself because of her gender.
Susan attended Mount Union College and graduated with a bachelor’s degree in Business and marketing. She has maintained contacts with this college to date and presently sits on its board of advisors. From school, she joined Joseph Horne Company where she started her career working in different marketing and managerial levels.
In 1994, she left Joseph Horne for the American Eagle Outfitters where worked as the merchandise buyer for women’s clothing. She rose through the managerial ranks to being named the Chief Merchandising officer and president of the company’s American brand. Later on, she was named the Chief Operating Officer and President of the entire company. She made history as the first female executive director and president of the corporation. This was a major milestone especially at a time when there was very few women involvement in business.
After leaving the eagle outfitters, Bizjournals’ Susan McGalla joined Wet Seal Inc as the Chief Executive Officer but left shortly after to start her own firm, P3 consultancy. This is a private consultancy firm that offers advice to the retail and financial investment companies. Just recently, she was appointed director at Pittsburgh Steelers.
Her success has been as a result of hard work, commitment, and innovativeness. Throughout her career, Susan’s leadership and organizational skills together with innovativeness plays out prominently and may be seen as a major contributor to her rapid success. For instance, while she was president of American Eagle Outfitters, she led the introduction of two fast selling brands, the 77kids and aerie.
Her success remains a motivation to the many women entrepreneurs new to the world of business or those preparing to start. She is a living testimony that presented with equal opportunities women too can achieve as much as their male counterparts. She encourages more women to join the business world and advices those already in business to act as mentors to one another if they hope to succeed.

A Peek into the Profile of Lime Crime’s Doe Deere

She says that her love for makeup and fairy tales dates back to her childhood days. She always had the dream of creating a cruelty-free makeup brand, which would not only offer fascinating products but embody the idea of fantasy. Who is she?

Read on at to learn about Doe Deere, the CEO of Lime Crime Cosmetics.

Doe Deere – Background

Doe Deere was born on June 15, 1981, in Russia, where she grew until she was 17 years old. In 1998, she, together with her mother and sister, moved to New York City.

In the US, she joined the New York – based Fashion Institute Of Technology where she studied fashion design and illustration. According to her, she enjoyed the course but dropped out early to set up her clothing line.

It was never meant to be a final destination, but a stepping stone in my entrepreneurial career. I began experimenting with making makeup around the same time and never looked back. I think people were always drawn to my look more than my DIY clothing line anyway. I’m very happy that things turned out the way they did

Clothing Line Business

After dropping out of college, Doe Deere started a clothing line with the name Lime Crime. She says that being an independent designer taught to understand trends. The clothing line was however not successful as expected. She considered it a stepping stone in her entrepreneurial career.

She began experimenting with creating makeup while holding on to her clothing business. She thought that people were more interested in her looks more than her clothing line; something she is happy about as it provided the platform upon which her cosmetics business was founded.

Cosmetics Business

The year 2005 saw Doe Deere begin her online career as a makeup artist. With time, she realized that her desired fantastical looks could only be achieved by high-performance makeup with intense colors.

However, what she wanted was still not available in the market during that time. This challenge served as the final push towards Deere establishing her line of cosmetics; that could meet the demands of eccentrics like herself.

In 2008, Doe founded Lime Crime, a makeup company. In 2009, she launched a selection of 10 Unicorn Lipsticks. With this, Lime Crime became the first company to introduce radical lip colors into the makeup market.

In 2012, she introduced valentines, which became the frontrunner in the widely popular liquid-to-matte lipstick fashion. This was followed by the release of Venus – The Grunge Eye Shadow Palette – in late 2014, which got sold out in a matter of days.


Through makeup, Doe Deere has managed to share her impulsive inner-world of ingenuity – a world devoid of color, style rules or boundaries. While many see her as just another pretty face with a makeup brush, she’s a businesswoman as well as an artist credited with being among the Top Inspiring Female Entrepreneurs, according to Self-Made Magazine.

Tips For Flawless Eyeliner Application Using Doe Deere’s Lime Crime Eyeliners

The perfect eyeliner can draw attention to your eyes and make you appear more glamorous and alluring. But many of us make mistakes when we apply it. How many times have you found yourself having to remove the eyeliner and start all over again because you did not draw a perfectly straight line? It might be your pet peeve to have uneven eyeliner. If it is thicker on one eye than the other you might find yourself clamoring for the eyeliner pencil or liquid wand to thicken the liner on one eye. But usually it just doesn’t look right and still isn’t even, so you find yourself trying to remove the excess liner which in turn removes part of your eye shadow. Around this time you usually frantically glance at the clock, realize that your make-up application is taking too long and worry about being late for work, school or meeting up with your friends for a fun evening. Eyeliner application does not have to be so stressful; these tips will help you to apply your eyeliner correctly the first time.

Make sure that your eyeliner is hugging your lash line. It is important to get as close to the lash line as possible to achieve your desired level of intensity. If you are new to eyeliner application, you might find this a bit intimidating. Beginners may find it easier to use a soft eye pencil to apply eyeliner. If you are using liquid liner, pay attention to the shape of the applicator brush. Ideally, it will be easier to get close to the lash line if you are using a brush that is a bit wider and flat. You can gently lift your eyelid to if you still need to be able to get closer to the lash line.

Apply your eye shadow before you apply your eyeliner. Even a very light layer of eye shadow will allow the eyeliner to hold better. This layer of eye shadow will also allow the liner to glide on in a smoother fashion.

Many women struggle with eyeliner because they believe it needs to be applied in one straight line in a fluid sweeping motion. Most of us do not have a touch that is steady enough to achieve this on a routine basis. Instead, start from the inner corner of your eye and draw your eyeliner about halfway across your lash line. Then stop and switch to the outer edge of your eye, drawing the line to connect the previously drawn line. This will help you to apply your eyeliner straight the very first time.

Doe Deere‘s Lime Crime on offers some very versatile shades of liquid eyeliner that are great for everyday wear as well as daring evening looks. The velvety black “Quill” is great for a day look, but the fun silver “Reason” and the dazzling gold “Rhyme” are excellent choices for dramatic eyes. “Rhyme” or “Reason” can also be paired with “Quill” if you prefer the bold double eyeliner look for a party.

Eyeliner application does not have to be intimidating. It might take a bit of practice, but if you follow the aforementioned tips, your eyeliner will be spectacular.

The Product Recognition Revolution with Slyce

Finding the right product online has gone through a dramatic change in the last several years and it is going to continue doing so with the help of Slyce. Slyce is a product recognizing service that is able to determine a product, brand and pricing through a simple image. This way, customers no longer need to try and match up specific keywords they are typing into a search engine with that of a product they are looking for online. It can be rather difficult for someone to determine what the right keywords are, and with hundreds, if not thousands of similar products online, it makes it especially difficult for anyone to be able to actually match up these different items with keywords. Due to this, it is much better to use the image recognition software currently being designed by Slyce and implemented into visual search fields around the world.

So How Does it Work?

The Slyce image recognition service is rather straight forward, but does a very important feature. When an image is uploaded into the search field, the Slyce product is able to identify it with the assistance of dozens of different identifying factors. This can be a range of dimensions to colors, shapes, and other variables that an individual simply would not type into a search engine themselves. The information and points of reference the online service picks up is then cross referenced with other content that is stored in the search databanks. This way, a more accurate product recognition is offered up and put on display for the individual.

What Images Work

Really, any kind of image can be used for someone who is looking to find a product. If someone wants to snap a picture with their smart phone of someone walking down the street holding a certain bag or a particular pair of shoes, they are able to do exactly this. On the other end, if someone has found a product online posted in an image but there is no information regarding a brand, they are also able to use this sort of picture. Really, if the individual has it in picture form, they are not going to have any kind of problem using it in the search fiend and having it cross referenced with the information that is already stored in the Slyce databanks.

It is no longer going to be difficult for someone to search online in order to find the right product they saw a friend walking with or someone on the street featuring. Now, all they need to do is use the Slyce image recognition service and they are almost instantly going to have the correct information at their disposal, without any sort of problem.

Hottest Teams in the NBA Off Season

When it comes to making a push toward a potential championship everything starts out in the off season. Sure, you’ll hear GMs and analysts talk repeatedly about the draft, and they aren’t wrong, but really you’ll see contenders constructed due to great free agency periods. When the Cavaliers can go from missing the playoffs to the NBA Finals in one single free agency period (salute to King James) then you know how important it is. So we decided to look over the 2015 – 16 field and grade the best off season work done by the various teams. We’ll highlight a few obvious choices as well as one underrated squad.

Los Angeles Clippers – Winners
Last post season we saw Los Angeles endure possibly the most devastating post season collapse since the New York Yankees got backdoor swept by the Boston Red Sox almost a decade ago. Losing to the Rockets after starting the series 3 – 1, LA knew they needed to make changes…and they did. The Clippers worked hard to re-sign their super star center in DeAndre Jordan and then they got active with free agents. The Clippers signed Josh Smith, Paul Pierce, Lance Stephenson, and Cole Aldrich and thus completely re-designed their roster.This should be an elite team and a dark horse candidate in the West to upset Golden State.

San Antonio Spurs – BIG Winners
When it comes to ensuring that your franchise never falters, you really have to focus on continuing the legacy of your star players. The Spurs are one of the winningest franchises in the past 20 years thanks in large part to Tim Duncan. Duncan is edging toward retirement so San Antonio made sure to grab his successor, much like David Robinson before him. The Spurs opened the checkbook to grab coveted PF LaMarcus Aldridge before doing some magic on David West to get the player to sign for a minimum deal. The Spurs are locked and loaded and ready to compete once more.

Atlanta Hawks – Winners
After owner Bruce Levenson sold the team to Antony Ressler many didn’t know what to expect from the Hawks in the coming season. However, Bruce Levenson and Ressler made sure to put fans at ease by getting busy in free agency. Ressler made re-signing Paul Millsap, who was coming off of a career year, a priority. Millsap signed on a three year deal with a player option for the third year. Then Atlanta went ahead and nabbed up Tiago Splitter and Tim Hardaway Jr while refusing to overpay for the services of Demarre Carroll. Atlanta was the top seed in the Eastern Conference last year and while we don’t think they repeat that performance, it seems very likely that they’ll trend toward an upper half playoff seed once more.

No matter which teams won big in free agency eventually the war of attrition sets in during the NBA season. With 82 games plus the playoffs looming, teams will have to make adjustment son the fly. Still, these teams set themselves up well for a potential championship run.

How To Select A Radiant Lip Color

Have you ever wondered how to find a lip color that will look magnificent on you? If you long to try a creamy new matte lipstick, but are unsure where to begin your search, fear not. Here are a few tips to help you select a new lip color that you will love. Sometimes a new color can make you feel infectiously happy, and of course your lips will look even more beautiful when you smile.

The newer lipsticks have a tendency to have a matte color that is creamy yet light. These luminous hues reflect light in a way that will make your lips look positively radiant.

If you are new to wearing makeup and wish to play it safe, then select shades that are within a few shades that are only a touch lighter or darker than your natural lip color. The color will look neutral and pretty without looking too fussy.

However, if you are open to experimenting with different shades much lighter or darker than your natural color, that’s wonderful too. Typically fair skin pairs well with blue undertones. Lipstick with blue undertones includes a wide range of pinks and rose colors. If you are especially daring, you could even attempt to wear a lip color that is sky blue.
Ladies with warm olive skin tones can also wear rich plums and as well as a matte beige. These colors have a tendency to wash out fairer skin tones. If you have dark skin, you will look ravishing in that deep crimson lipstick that everyone wants to be able to pull off.

Also, pay attention to your other features. If you have lighter hair a dark lip color is going to look even darker in terms of contrast. Also look at your teeth. If your teeth have a tendency to be a little bit yellow, your lipstick can actually help brighten them in an instant! Choose lipstick with blue undertones such as pink as well as plums and wines. If your teeth are pretty yellow, you might want to reconsider coral or orange-based colors; these will only attract more attention to yellow teeth.

Doe Deere on pinterest created Lime Crime to appeal to the demographic of women that crave bold and vibrant colors. Fair skin tones can sport beautiful colors from the Unicorn Lipstick product line including Babette, Great Pink Planet and if you are especially daring Cry Baby. The Cry Baby lip color is an unexpected shade of sky blue. Olive skin tones would look great in colors like Poisonberry or Cosmopop. Darker skin tones would look beautiful in colors suck as Glamour101 and Retrofuturist. Whether you wish to play it a bit safe or dial up the drama, Doe Deere’s Lime Crime has a stunning array of colors to choose from.

Select a lip color that makes you feel amazing. If makeup helps you feel more confident and beautiful, you will glow from inside out. Choose a lipstick that suits your temperament and outlook and you will really shine!

Becoming a Key Wikipedia Contributor

Wikipedia was established in 2001 by Jimmy Wales and Larry Sanger. Since then the open source encyclopedia has grown astronomically, bloating up to its current size of over 4 million pages of data with 120,000 active editors on the website. Wikipedia is a public source of knowledge that can be edited by anyone. The point of the Wikipedia page creation was to give users the ability to add to the compendium of information on Get Your Wiki while keeping it useful and able to represent the truth. Wikipedia has strict demands when it comes to their editors despite the fact that these are volunteer positions. Still, many people decide to contribute as a point of pride or a humanitarian effort to ‘give back’ to knowledge seekers. In any event, here are a few key tips to contributing on Wikipedia.

The Manual of Style
Wikipedia exists as it stands today because of the Wikipedia Manual of Style. The Manual of Style is a lengthy document that details the many different rules that are required of editors when documenting content. Users who are new to the Wikipedia are best served by bookmarking this document and referring to it when they are uploading content to the website. Seeing as the Manual of Style is quite thick, there is no real reason to try and read it straight through. Rather, reference it as needed in order to keep writing up to the high quality standards that Wikipedia enforces.

Adding Personal Pages
Many Wikipedia users want to add their own page to the encyclopedia as it is a small form of notoriety. However, editors cannot break the neutral point of view and bias rules. So instead users are opting to go through websites like Get Your Wiki. Get Your Wiki is a professional Wikipedia page adding service that follows all of Wikipedia’s guidelines.

Stay Neutral, Avoid Bias
The reason that Wikipedia is such an effective source of information is that all of the content on the website is written in such a manner as to focus on the scholarly aspect of the content first. In many other online collections you’ll see systemic bias and the urge for writers to add their own personal flavor or spin to the documents. This is not the case at Wikipedia. Users are not supposed to post anything with bias on the Wikipedia nor are they to ever break the neutral point of view. Keeping all content neutral allows the information to stand on its own accord.

A New Way To Shop

With cell phones and tablets, shoppers have admittance to retailers readily available every minute of every day, anyplace they may be.

The best retailers both chain and online dealers perceive that portable innovation has changed the in-store experience. You can contrast the movement with portable as like the movement that web crawlers exhibited about two decades back. Hunting down data of any sort went from being an individual affair to a standout amongst the most beneficial organizations around.

The impact of cell phones on our capacity to extinguish this unquenchable hunger for answers has been nothing not exactly seismic. With the force of associated hunt in our stashes, we are allowed to source answers, immediately, to any capricious inquiry we may have, the length of we can obviously clarify in words what we’re searching for.

Late progressions in the range of visual search on slyce are setting the stage for a noteworthy movement in how individuals connect with their general surroundings and how retailers can better communicate with clients. For retailers, this is an open door that is increased by the rise of cell phones and affirmed by the force of both visuals and online inquiry. Visual hunt innovation is entering genuine practicality at a basic time for an industry experiencing a colossal measure of change.

A recent shopping application created by Craves called Slyce is making a versatile boutique experience utilizing visual inquiry to find products. Clients can snap a photograph of an outfit or clothing and let the application find a comparable item. There’s no compelling reason to produce any extra information on the grounds that the picture acknowledgment programming perceives 2D pictures from printed pages.

However, while Slyce is the inserted innovation utilized by these retail accomplices, the application will incorporate stock from a mixed bag of retailers. Also, design fans can take motivation from their general surroundings, from companions outfits to print promotions. After a client checks a fancied shoe style, he or she will be given all accurate or firmly coordinating things. Sounds like an app worth keeping!

The organization is likewise attempting to build up a checkout encounter that happens specifically inside Craves as opposed to sending clients to a third party as it does today, and the group will enhance the personalization abilities of the application alongside the vendor line-up.

As more brands saturate the portable space with these sorts of shopping encounters, clients will turn out to be more acclimated to being able to snap photographs of items while out on the town and get buying alternatives in a flash.

Lime Crime’s Beguiling Mistress

It’s hard not to rave about Lime Crime cosmetics. The eye-popping colors of the products almost always provoke an immediate gut reaction. Sensual and sense-stunning at the same time, Lime Crime is a high-quality line of beauty products that begs the user to be much more than ordinary.

Lime Crime’s creator, Doe Deere, is nothing short of amazing herself. Of Russian heritage, this natural beauty’s fashion sense can be described as flamboyant and playful, yet quite tantalizing. Starting with her lovely, lavender (sometimes red or blue) hair, really fantastic clothes, and ending with her gorgeous footwear, Doe Deere is truly beautiful from head to toe. Letting her individuality shine just seems to be second nature with Doe. She is brave, even fearless in expressing her inner self, a true fashion diva.

Doe’s first step on her artistic journey to fame was music. Originally a rock musician that described her band’s sound as “Fairy Rock,” Doe and her partner founded the band, Sky Salt in 2002 and stayed busy writing and recording songs. During this time Doe began marketing unique clothing on eBay, eventually using the name Lime Crime.

Then came the day when Doe realized she needed a more dramatic look to give her facial features more emphasis under harsh stage lighting. She turned to her creative side and experimented with makeup for over a year. Finally satisfied with her results, she published makeup tutorials on the Internet, showcasing the look she had developed. Those early tutorials received many enthusiastic responses from her audience and requests for more tutorials. The public was obviously ready for Lime Crime style.

Eventually, Sky Salt disbanded, and although depressed at first, Doe eventually turned her amazing powers of creativity to other pursuits. Meanwhile, the emails from ardent fans of her makeup tutorials just kept on coming and coming. Doe began to pay more attention to her fans requests and comments. She realized a market was waiting, hungry for the color-rich products she could offer. She began to concentrate her attention on developing a cosmetic line with as much dramatic flair as her own personality.

Lime Crime soon became famous for its luscious lipsticks, in bright, not-so-usual colors. Doe went one step further and designed clever packaging for her products. She used a bright pink background with the emblem of a sparkly unicorn surrounded by stars. In a free-spirited manner, Doe claimed her makeup is “for unicorns,” and proclaimed herself the “Queen of the Unicorns.” Her fans loved it.

Today Doe Deere and Lime Crime are equally famous worldwide for innovative style and bold dramatic use of color. Doe also guarantees her cosmetics are 100% vegan and are not tested on animals.

Find the Perfect Lip Color for You!

When it comes to makeup from Lime Crime, your lips are extremely important. The makeup that you put on your lips should have several things that make it perfect for you. First, you should have the perfect color for your skin tone, your outfit and the rest of your makeup. Next, you have to know that some days call for lipstick or lip stain while other days or nights call for some lipgloss.

Finding the Right Lip Color for You

First, let’s talk about lip color. Lip colors run the gamut from bright oranges and corals to deep reds and dark purples. When it comes to color on your lips, you want to make sure that you pick something that matches your skin tone. For example, darker lip colors like purple, deep red and some colors with blue tones will look better on those who have olive tones in their skin.

On the other hand, those who have pink undertones in their skin tend to look better with lip colors that have a coral or orangey base. Of course, you can always mix and match the colors depending on what you are wearing as well. Sometimes, you will want to match your lip color exactly with what you’re wearing while other times, you may be more interested in creating a shock factor where you want to actually clash with what you’re wearing.

Finding the Right Lip Color Consistency

Let’s talk about lip color consistency now. When we say consistency, we are talking about what form your lip color is going to come in. For example, most people wear lipsticks. These are tubes of lip color that have a creamy consistency once they are touched to your lips.

But there are other types of lip color as well. For example, there are lip stains. Lip stains are actually liquid pigments that go onto your lips like a marker would. These have a long life on your lips, and even if you drink at a party or go to a meal, you will still retain the lip stain on your lips very well.

Next we have lip glosses. You can find lip glosses in clear or with pigment added to them. Clear lipgloss looks great over top of lipstick or lip stain, but you can wear the glosses with pigment already added to them alone on your lips.

The Best Makeup With Lime Crime

When you want the absolute best makeup for your face always go to Lime Crime. this company is based in Los Angeles, California, and they only work with cruelty free cosmetics. Their line of amazing products includes many amazing lip colors in various forms. Altogether, their makeup line is the best on the market.