Ricardo Guimarães Use Sports Marketing To Share The BMG Bank Name With Millions

Ricardo Guimarães is the heir to the BMG Bank throne, and he has seen generations of his family grow the bank in new and interesting ways. Sports marketing in today’s world is so prevalent that large corporations cannot avoid it. A recent article by R7 notes how Ricardo is using sports marketing despite its high costs, and this article explains why the high costs are worth it to BMG Bank.

#1: BMG Is Competing With Large Companies

Citibank has its own branches in Brazil, and there are a few other massive banks in Brazil that are direct competition for BMG. Ricardo understands that the BMG name must be as widely-known as the names of his competitors. Businesses are sponsoring sporting events all the time, and Ricardo does not want to give away airspace to his competition. The bank’s solvency depends partly on how well it is marketed to the public.

#2: Sporting Events Draw International Attention

The football matches that are played in the Brazilian league draw international fans every day. Fans of these teams are all around the world, and these matches can be seen online. Placing the name of BMG Bank where everyone can see it further makes the bank a worldwide force to be reckoned with. Ricardo is old enough to remember when BMG was a national brand, but he knows that he cannot compete with the likes of Citibank without international appeal. Sponsoring every sporting event possible creates the international appeal he is looking for.

#3: Prices Are High

Ricardo understands the risks he is taking when using BMG funds for sponsorships, but traditional advertising is just as expensive. Print and TV ads cost money, but print and TV ads do not become synonymous with a football club. The BMG name that is on the jersey of a Brazilian team will soon become an identifier for that team. Sports commentators will use the BMG name to talk about the team who wears the name, and the BMG name will be commonly used in every ay language.

#4: BMG Has Broad Appeal

Ricardo has helped grow BMG into a bank that has broad appeal across Brazil. BMG offers loans to companies that need small infusions of cash, and the bank offers private loans to citizens every day. Some banks are focused on corporate financing, but Ricardo wants BMG to be a bank of the people. Marketing through sporting events simply enhances that image.

Ricardo Guimarães is the latest in a long family line that has run BMG Bank for nearly a century, but he is thinking like a modern man. His sports marketing plan will bring the BMG name to households that would never have heard it in the past.

New Dog Food Brands on the Market

Dogs are one of the world’s most popular pets. Dog owners know that owning a dog has many kinds of important benefits. They know that owning a dog means being of a community of pet owners who interact with animals that have been at our side for many centuries. Dog owners also know that keeping a dog in tiptop shape is extremely important. One of the most important of their duties as dog owners is to make sure that their pets get the best possible nutrition while they living with them. In the last few years, dog owners have come to ask much of those companies that sell dog food. Companies know this. This is why they have done their best to live up to such demanding standards and offer customers new and exciting choices for their dogs to enjoy. In turn, customers have responded to their efforts enthusiastically. They have rushed at the chance to be able to provide their adored pets with dog food that tastes good to the dog and is also based on solid nutritional principles. Those companies that have been responsive to consumers concerns are those companies that have thrived in the market and done well. Dog food sellers such as Purina Beneful have seen their sales rise as customers have come to know that they can count on the company to offer them a product that is made from the finest possible ingredients. Dog food owners also know that those at Beneful are devoted to the concept that all dogs deserve to be fed the best possible dog food. This has led sales to surge at Beneful in the last few years as customers have rushed to purchase their high quality dog food. Customers who work with Beneful know that any products they choose to purchase for their dogs are products that their dogs will like and products that have been formulated with the needs of their dogs in mind. This helps their dogs be ready for anything the owner has in mind each day. Beneful employees look forward to continuing to provide such products.

Top Beneful Dog Food Selections

Dog owner’s like to make sure that their pets receive the proper amount of nutrition. Therefore, they search for a pet food that is packed with plenty of nutritional value. Beneful dog foods are filled with the proper amount of nutrients to keep the pet looking and feeling great. In fact, the food is very nutritious and taste great. This is a winning combination for the pet and the owner. The even better news is that the food is available in several varieties.
Popular Beneful Dog Food Varieties

The type of dog food selected depends on the dog and their specific nutritional requirements. Certainly, a young puppy’s nutritional requirements are different from an older dog. A physically fit dog’s nutritional requirements are vastly different than a dog that is overweight.
• Beneful Original Adult Dog Food/Beef – Supplies beef that provides your adult dog with real protein. The food also tastes great and the pet will like every bite.
• Beneful Original Adult Dog Food/Chicken – Another nutritious formula from Petco for an adult dog. Supplies properly formulated nutrition and good taste.
• Beneful Dry Dog Food Healthy Weight – This is low calorie dog food. However, it is formulated to help your dog maintain a healthy weight. This is vital for some breeds of dogs or those that are getting older and exercising less.
• Beneful Dry Dog Food Healthy Puppy – Starts your puppy with all the healthy nutrients that it will need to grow strong and thrive.