Macy’s is adding another way to compete with other upscale department stores. They have announced the launch of an in-home or an in-office tailoring service for clothes that are bought online. The service will be provided byzTailors, a tailoring service run by Men’s Wearhouse Founder George Zimmerman. It will is currently being tested in Los Angeles, and if everything goes well, plans are to launch the service in D.C., San Francisco, New York City, and San Diego, as well as Oregon and Florida, by the end of the month. The company plans to expand the service nationwide by the fall.
Rather than requiring customers to spend hours trying on a wide variety of clothes trying to find that perfect fit, in-home and in-office tailoring allows mid to high end customers the opportunity to find and try clothes that they like and then have them altered to fit. Wealthy people and people who don’t fit in traditional sizes have been doing this for decades, particularly when it comes to high-end items like business suits and wedding dresses, but z-tailors and Macy’s offers a service that is more accessible to the middle class according to the businesswoman Susan McGalla.