Steve Lesnard has been rapidly rising through the ranks of the integrated consumer and marketing industry for the past several years. During that time, he’s managed to successfully market countless products across a variety of digital media platforms. With that kind of experience under his belt, it’s no wonder that Steve Lesnard has highlighted a few key principles when it comes to successfully marketing a product online.
Throughout his career, he’s stuck to these principles, and they haven’t gone wrong so far. But what exactly are the principles that are the secret to Mr. Lesnard’s success? As it turns out, they’re not so secret after all. The first of these fundamental principles is to keep your marketing as simple as possible. Many potential buyers – especially online – don’t want to waste their time looking through an awful lot of content describing a product. Because of that, going the detailed product description route will more than likely result in a lower sales than you were expecting. Keeping it simple and focusing mainly on the most innovative and attractive benefits of your product is the best way to ensure that your marketing is as effective as possible.
With that in mind, companies should address the main reason why people would want to buy that particular product. With this benefit in hand, you’ll be able to craft your marketing’s core message effectively. Once your potential customers know what need or want that the product will address, they’ll be more likely to follow through and buy it.
The second of Steve Lesnard’s core principles is the use of images and videos throughout your digital marketing campaign. This helps to bring your product to life in a consumers eyes and will show off your product in-depth while not taking up too much of their time. It’s one thing to tell people what your product can do; it’s something else to actually show them. The appropriate blend of images, text, and video will prove to be a lot more useful than just text. It’s also worth noting that the use of images and video will cut down on the amount of effort that consumers will need to read through pages of text.