ClassDojo recently raised in excess of twenty-one million dollars for the funding of their technology company that connects students, parents and educators so that they can communicate easily and efficiently about the student’s academics and behavior in school. The normal system is that parents are updated about their student’s behavior during parent’s day or academic day hence caught by surprise. ClassDojo will enable them to communicate on a daily basis throughout the year thus consistent updates.
Sam Chaudhary and Liam Don, the founders and directors of ClassDojo, said that the funds would be used to determine the features and content to be included in their application and increase their team of expertise. The new features should be useful to the participants during school days and also holidays. Teachers are able to create their accounts and create students daily schedules which are visible to parents. They can also take photos and record videos or voice clips hence update the concerned parents.
The idea was first implemented in 2012 and grew rapidly to being the leading application used in the education industry. The application is currently serving more than hundred thousand schools in the vast United States and Canada. As of now, the application is yet to generate any revenue since the founders have concentrated in distributing the application. It has a confidentiality clause where the founders cannot use the information since it involves innocent children. The recent round of venture was sponsored by companies like SignalFire, ReachCapital and GSV. The sponsors view ClassDojo as any other social media platform but specifically built for educators. It is easy to envision parents and teachers buying content such as discussion guides, lessons, videos and custom yearbooks which can be used to increase the child’s knowledge. The application can also offer a payment platform for issues like field trips and lunch.