The Founders of EOS Lip Balms Deferred Marketing Strategies in Order to Create Better Products

The founders of Evolution of Smooth used some very different strategies to market their lip balm. They chose to spend more time focusing on the development stage of their product, rather than the advertising aspect. This helped to ensure it would stand apart from the brands of lip balms currently available. They did everything from hiring a professional artist to sculpt molds for the container to holding a survey panel to find out what beauty products appealed to women. They also chose to make their lip balms available in assorted colors and flavors, many of which contain organic or all natural ingredients. More fantastic articles here on

The assorted flavors of EOS lip balms are available in different lines. Each line of balm contains beneficial properties to help heal and protect lips. Their line of Smooth Sphere balms includes the delectable flavor of Blueberry Acai. Classified as being 95 percent organic, this particular balm contains the antioxidant properties of vitamin E. It also contains the anti-aging properties found in the acai berry. This line also includes Evolution of Smooth’s delicious Strawberry Sorbet flavor, browse and shop products here. Also classified as 95 percent organic, this balm contains the healing properties of jojoba oil and Shea butter.

The company’s line of Visibly Soft Lip Balms contain ingredients designed to keep lips smooth and supple for long periods of time. The sweet tasting flavor of their Coconut Milk balm contains moisturizing ingredients and natural conditioning oils to bring instant softness to dry, chapped lips, buy it here at This flavor also contains the antioxidant properties found in vitamins C and E. The Shimmer Lip Balms from EOS provide long-lasting softness with just a touch of tantalizing shimmer. This line includes the company’s Pearl and Sheer Pink versions of balms. As with all of their lip balms, these products glide on smoothly and are categorized as being petroleum, gluten and paraben free.

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